2014 Kia Sportage Lx on 2040-cars

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Melissa McCarthy sent fleeing in the Kia Niro Super Bowl teaser

The Super Bowl is drawing near and with it comes a cavalcade of over-the-top and outrageously expensive mid-game ads. The cult of the commercial has grown so large that 60-second ads are getting 15-second teasers. For Kia's eighth year at the Super Bowl, the Korean automaker will be promoting its new hybrid, the Niro. The company released a new trailer hyping its third-quarter ad slot. The teaser doesn't actually feature the Niro. Instead flag-waving actor Melissa McCarthy is shown screaming and fleeing across a field from some unknown assailant, presumably the Niro's rival, a Toyota Prius, done up like the War Rig from Mad Max Fury Road. Kia promises the game day commercial will trace "a heroic and harrowing journey stretching from the polar ice caps to an arid desert" all while showing why the Niro is a new type of crossover. We really just want to know what's written on the flag. Related Video:

Kia showcasing Optima T-Hybrid concept in Paris [w/video]

At the Geneva Motor Show earlier this year, Kia showcased a new diesel hybrid powertrain. And at the rapidly approaching Paris Motor Show, it will present that new technology in the Optima sedan concept you see here.
Called the Kia Optima T-Hybrid, the concept mates a 1.7-liter diesel with both a turbocharger and electric supercharger to a small electric motor and a 48-volt lead-carbon battery. The mild hybrid setup allows it to travel in electric-only model at low speeds and at cruise, regenerating brake power to recharge the battery. Kia said it chose the lead-carbon battery pack over lithium-ion because it's easier to recycle and does not require active cooling.
Because the powertrain is still under development, Kia isn't saying what kind of fuel economy or emissions figures it gets in the Optima T-Hybrid concept, but it is targeting a "significant reduction" in emissions and fuel consumption, while delivering 15 to 20 percent more power. Check out the system in action in the video below.

Camaro SS, Hellcat Widebody, and an Airstream camper | Autoblog Podcast #545

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Green Editor John Beltz Snyder and Senior Editor Alex Kierstein. We talk about a lot of American stuff, including the Chevy Camaro SS 1LE and the new Blazer, Dodge Challenger Hellcat Widebody, Ford's new train station and a diesel F-150 towing an Airstream trailer, as well as some Tesla pickup news. Somehow the Kia Stinger also made its way into this red, white and blue episode (because it's great, and it's our new long-termer). This week, we try something a little different in the "Spend My Money" segment. Autoblog Podcast #545 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we've been driving: Chevrolet Camaro SS 1LE, Dodge Challenger SRT Hellcat Widebody, Kia Stinger AWD Visiting Ford's new train station in Detroit Camping with a Ford F-150 Diesel and an Airstream Basecamp Chevy unveiled the new Blazer New Tesla pickup truck details Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts Chevrolet Dodge Ford Kia Truck Coupe Crossover Electric Future Vehicles Performance Sedan RVs/Campers chevy blazer michigan central station