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Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

More than a half-million Hyundai, Kia compacts recalled for brake light problem

Hyundai and Kia will recall more than a half-million compact cars in the U.S. starting next year because of a brake-light problem. The recall covers more than 390,000 Hyundai Elantras from the 2013 and 2014 model years, and more than 134,000 Kia Forte cars from 2012 through 2014. The Associated Press, citing documents the companies filed with the federal government, reports that a polymer stopper pad between the brake pedal arm and the light switch can deteriorate and keep the brake lights on when the brakes aren't actually engaged. The problem also means a driver can shift out of park without stepping on the brake pedal. Neither automaker reported any crashes or injuries stemming from the issue. Dealers will replace the stopped pads starting Jan. 30 for Kia and Feb. 8 for Hyundai.Related Video:

The Kia Sedona is the most neglected car model currently on sale

Today is a rainy day. What does a car nut do on a rainy day? After my spouse said I could have some free time, I started to wonder things. Bizarre things. Like, what happened to minivans? In addition to Ford, Chevy, and Dodge, other manufacturers jumped into the minivan pool. Remember the Mercury, Nissan, and Mazda's minivans? They stormed on the scene en masse in the 1980's and 1990's and then seemed to peter out as the crossover craze began taking full effect at the turn of the millennium. Now there are fewer minivan offerings and one in particular seems neglected. Well, it's still raining. So, I thought I would write down some of my thoughts in that vein. Today, Honda and Toyota are often seen as the minivan rivals, picking at each other in commercials and one-upping the other with little things, like an internal vacuum cleaner. But, don't forget Chrysler who has always been around in the category (they invented it if you believe their advertisements). So, they are always respected in the field, even though the Grand Caravan and Pacifica arguably aren't up to the Honda and Toyota standards. That's not to say they aren't worthy of serious consideration if you're looking for a minivan, because they are. All the products in this category have become relatively good and are far better in quality than anything from 30 years ago. There's another manufacturer out there however, making a minivan that is hardly ever heard from in automotive advertising circles. That is Kia. Their Sedona model is one of the most neglected models currently on sale. The Kia Sedona is a good product, a worthy competitor in the minivan category. It even has lots of conveniences at a price point that should appeal to minivan buyers (thousands less than Honda or Toyota). But, the parent company's limited advertising has not brought the attention to the model that it deserves. Toyota at least makes an effort to put some swagger into it's marketing campaign for their Sienna. The Swagger Wagon videos are still popular. Toyota has even made an off-road version of the Sienna to keep the Sienna top of mind, even if it is a ridiculous concept that will never go into production. So, what?! It's a fun exercise to keep their product somewhat viral. Kia, well... does anybody remember anything cool about the Sedona? Hold on... Yes! There was that Photo Safari Sedona back in 2015.