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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

The Kia Niro gets a plug-in model at Geneva

The Geneva Motor Show is usually a supercar event, but that didn't stop Kia from showing off the Niro hybrid. A new battery and some minor styling tweaks distinguish this Niro from the current model. The important part here is in the back of the little crossover. The standard Niro's 1.56-kilowatt-hour battery is replaced with a much higher capacity 8.9-kWh battery. When we test drove the standard Niro, Kia's representatives told us this battery should propel the Niro PHEV about 25 miles on a charge. For the European release, the range is listed as 55 km, which converts to 34 miles. However, this is likely a quirk of European fuel economy testing, which often yields higher numbers than American testing. Regardless, the Niro will have an electric range in the same ballpark as the Prius Prime plug-in hybrid. The new battery, besides offering more range, is also physically larger. It's placed under the cargo floor and rear seat, and the larger size means the cargo area shrinks by a little over 3.5 cubic feet. However, Kia says that the rest of the interior is unaffected. And an unusual note, Kia will offer a towing package that will allow the Niro PHEV to pull a trailer with brakes weighing up to roughly 2,900 pounds, although it's unclear if this is a European-only option. The Niro PHEV has a few minor styling tweaks as well. The chrome trim on the front and rear bumpers now has slim light-blue lines along the edges. The black rub strip along the doors on the normal model is now a metallic finish on the plug-in. The headlights are changed, too. Square-shaped projectors take the place of the round units on the standard model. The Niro plug-in will go on sale in Europe in the third quarter of 2017. We were told by Kia representatives on the standard car's press drive that it would arrive here by the end of the year. Related Video:

2014 Kia Cadenza

Kia's Second Effort At Luxury Finds More Love Than The Amanti
The same recent global economic crises that have led luxury automakers to invade the small car market are also somewhat responsible for the influx of near-luxury sedans from mainstream automakers. As the likes of Mercedes-Benz and Audi are reaching down for new customers, automakers like Hyundai, Chevrolet and Toyota are reaching up to bridge the gap and fill in the white space between the industry's typical high-volume large sedans and established luxury sedans. Joining this emerging market, the 2014 Kia Cadenza is the latest sedan to blur the line between value and luxury. One of Kia's core focuses has been offering value to customers, and even with a starting price of $35,100, the Cadenza still represents plenty of that kind of thinking.
Despite what might first come to mind, the Cadenza is not named after a piece of furniture. Instead, Kia notes the name for its new front-wheel-drive flagship comes from the Italian musical term that translates as 'cadence'. The name thus fits in nicely with the brand's other musically inspired model name, Forte. Much like the Hyundai Genesis, the Cadenza will serve as a test of sorts to see how much customers are willing to pay for a Kia, and despite recent reports indicating that Kia has confirmed the Quoris for next year, the reality is that the availability of the bigger rear-wheel-drive flagship will be determined in part by how well the Cadenza strikes a chord with buyers.