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With more power and better mpg, the 2017 Kia Soul Exclaim is one to get.

We got our first look of the turbocharged Kia Soul just over a month ago at the Paris Motor Show in the form of the Soul SX. Because it was the Euro-spec model, we couldn't be sure just how much of it would change for the American market. But now it's abundantly clear that the US-spec Soul Exclaim is the very same car. The understated body modifications, the 201-horsepower turbocharged 1.6-liter engine, and the upgraded interior all make the trip to the States. We do learn a few more details now that the American model has been unveiled. One of the most surprising ones is the gas mileage. Although the Soul Exclaim is by far the most powerful trim in the range, it also yields the best fuel economy. The combined city and highway rating is 28 mpg, which tops the second-highest rated Soul Plus by 1 mpg overall. For reference, the Soul Plus is only offered with a 2.0-liter, 161-horsepower, naturally aspirated four-cylinder and a 6-speed automatic. The 130-horsepower naturally aspirated entry-level Soul only gets 26 mpg, regardless of whether it's equipped with a manual or automatic. This does bring us to a disappointing tidbit about the Kia Soul Exclaim. It's only available with a 7-speed dual-clutch transmission. A spokesperson from Kia told us that the reason for this was to improve fuel economy and get the most performance out of the car. He also mentioned that the take rate for manual transmissions is very low. While we understand the reasoning, we still hoped it would be offered with a clutch pedal, especially since the engine is shared with the Hyundai Veloster Turbo and the Elantra Sport, both of which are available with 6-speed manuals. However, if you don't have to row your own gears, the Soul Exclaim is by far the model to get. It goes the fastest, is the most efficient, looks the best, and has the nicest interior, complete with a 315-watt stereo with subwoofer. Kia hasn't revealed pricing yet, but it's safe to say it will be the most expensive Soul, too. But if you want a Soul and have the means, this is the obvious choice. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.

Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.