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K900 probably won't be last time Kia goes alphanumeric

This is part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.
The new Kia K900 luxury sedan stands as a four-wheeled flag in the ground of the financially fertile turf of the world's premium automakers. It's a bold move for a Korean manufacturer that was best known for inexpensive MSRPs and easy credit only a few years ago. The company has made sure it has the requisite trappings of premium motoring: indulgent size, rear-wheel drive, a powerful V8 engine, real wood trim and rich leather seats. It has also ensured the model has another important earmark of luxury - an alphanumeric name. These days, everyone from Audi to BMW to Cadillac to Lexus to Volvo rely on a jumble of letters and numbers to make up their model names. We've been told this is all part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

Next-gen Kia Optima previewed for New York Auto Show

To say the Optima is a vital product for Kia would be an understatement. In fact, the Korean automaker reports that the sedan has been its best-selling model in America for three years running. Replacing it with an all-new model, then, would be a big move for Kia, and that's exactly what it's gearing up to do. The all-new Optima is previewed here in a pair of teaser renderings, and the car is set to debut at the New York Auto Show. Though Kia has given us little in the way of information to accompany the drawings, it's clear that the design has borrowed heavily from the Sportspace concept that debuted in Geneva earlier this month – albeit in production form, and with a trunk instead of an extended roofline. The outgoing Optima was introduced five years ago and is built at plants around the world for local consumption, including in Georgia for the North American market. This will be the fourth iteration of the breed. KIA TO UNVEIL ALL-NEW OPTIMA AT NEW YORK AUTO SHOW Following its 2010 debut at the New York International Auto Show, the Optima became a catalyst for Kia Motors' tremendous growth and has been the brand's best-selling vehicle in the U.S. for three years running. Now, five years later, Kia will return to New York on Wednesday, April 1, for the world debut of the passionately designed and obsessively crafted all-new version of its popular midsize sedan. Related Video: