2011 Kia Sportage Lx Sport Utility 4-door 2.4l on 2040-cars

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2017 Kia Cadenza has new styling, greater efficiency

The current Kia Cadenza went on sale in the US in April 2013, and three years later a new generation arrives at the 2016 New York Auto Show. This isn't just a mild refresh of the existing sedan, either. The latest Cadenza hits showrooms in late 2016 with improved styling, a stiffer platform, and a more efficient engine. Kia is holding back the 2017 Cadenza's exact powertrain specs until closer to launch. The new sedan still uses a 3.3-liter V6, which now has an estimated 290 horsepower, and the company plans to retune the powerplant for better fuel economy. The sedan also has an eight-speed automatic gearbox rather than the present six-speed. The current Cadenza makes 293 hp and has EPA estimates of 19 miles per gallon city, 28 mpg highway, and 22 mpg combined. The model's lighter platform makes the most of the improved powertrain. The updated chassis now consists of over 50 percent Advanced High Strength Steel, which is twice as much as before. The 2017 model has the same length as its predecessor but a longer wheelbase that increases rear legroom by half an inch. Additional sound deadening and acoustic absorbing laminate for the windshield and front windows create a quieter interior, too. The 2017 Cadenza's styling is a more angular evolution of the current sedan's stodgy look, with sharper edges for Kia's tiger nose grille, which is now convex. The Cadenza's lower trim levels feature mesh in the center, but the more expensive versions have vertical fins (pictured above). The four-door also has Z-shaped signature lights in the headlights, and the same motif is on the taillights. The latest Cadenza's interior cossets occupants with more soft-touch materials and high-tech amenities. Customers can spec active safety systems like adaptive cruise control with stop and go, a forward collision warning with automatic braking, lane departure warning, and the Smart Blind Spot Detection System that can brake the wheels to keep from drifting toward an adjacent vehicle. The rapid replacement for the last Cadenza suggests Kia wants to stay relevant among large, front-wheel drive sedans, like the Nissan Maxima, Toyota Avalon, and Buick LaCrosse. The new styling at least makes the Kia look more interesting in the segment, and the updated powertrain makes sure the four-door keeps up in the class.

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia GT4 Stinger gets top-down teaser

Kia has issued another teaser for its hotly anticipated GT4 Stinger Concept, which is set to debut at the 2014 Detroit Auto Show early next week. Our third teaser for the new car is from above, showing a squat, compact sports car form that makes us rather hopeful for the upcoming debut.
All signs point to the GT4 being a looker, with noticeable vents in the hood, a small back window and rather meaty C-pillars and rear haunches. When Kia calls this "sculpted" in the press release, we're certainly inclined to agree.
As we told you when revealing the GT4's last teaser, a 2.0-liter turbo will be responsible for motivating the rear-drive 2+2. If it held on to the concept's 315 horsepower, a production version of the Stinger Concept would certainly seem like it could have the potential to keep pace with the new EcoBoost-powered Ford Mustang, as well as the Genesis Coupe, from Kia's favorite corporate frenemy, Hyundai.