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2015 Kia K900

Let's be honest, Rich America. When you drive your fullsize luxury sedans, you don't clock any laps of the Nürburgring. You don't view your car as an alternative to air travel, ready to wheel between countries at triple-digit Autobahn speeds. Heck, you don't even take the long way home. Instead, you commute in fender-to-fender gridlock looking to be assuaged by sybaritic luxuries, your ride serving as a four-wheeled extension of your living room. Yet when it comes time to vote with your pocketbooks, you overwhelmingly skew toward European driving values - German ones, more specifically. You favor the firm rides, firmer seats and quick steering of cars like the BMW 7 Series and Audi A8. What gives? That's what Kia is clandestinely asking with its new 2015 K900.
According to Kia PR director Scott McKee, this 200.6-inch bruiser of a sedan is all about "at-ease luxury." That's a notion that was once very much synonymous with American automakers' approach to big high-end sedans - effortless comfort above all other considerations. Sprawling room in every direction. Fine materials no matter where the hand falls. The automobile as an isolative cocoon. Once upon a time, Cadillac and Lincoln owned the Comfort First game, but these days, there's almost nobody playing - the Lexus LS and Hyundai Equus are the only cars in this end of the market, everyone else is busy aping German values.
Kia planners could claim that the K900 has been intentionally targeted at a different sort of customer - and indeed, during the press conference ahead of our first drive in Santa Barbara, there was some discussion of "a different kind of luxury" and seeking "confident individualist" buyers. But the truth is, the Korean premium car shoppers that this car was primarily designed for crave exactly the sort of plush luxury experience the K900 dispenses. In other words, Kia is hoping that there are a few thousand like-minded Americans willing to overlook the badge on its nose and give this car a chance.

Ferrari 488 GTB among the best car designs of 2016 [UPDATE]

Can't decide whether the Ferrari 488 GTB looks better than the 458 Italia it replaces? A design jury has make up its mind. The 2016 Red Dot design awards are being announced today, and Maranello's latest eight-cylinder, mid-engined supercar won top honors. The Red Dot Awards for Product Design recognize the best new products on the market across an array of categories and industries, including automobiles. This year's panel of 41 experts, including Chris Bangle and Ken Okuyama, evaluated some 5,200 designs. From those, they selected 1,304 for a Red Dot award, and only 79 as the "Best of the Best" – among them the new Ferrari. This is the second year in a row the Prancing Horse marque has been awarded the honor, having been earned an award for the FXX K last year. A full list of this year's honorees isn't yet available, and it's uncertain that other automakers will earn awards. Last year's list also included the Mazda MX-5, Mercedes-AMG GT, and Volvo XC90. The Peugeot 308 SW, if you can believe it, was the only car awarded Best of the Best in 2014, the Audi R8 in 2013, and the Renault Twizy in 2012. UPDATE: The Red Dot organization has released the full list of this year's product design honorees, with the McLaren 570S and Kia Optima also awarded among the Best of the Best. Red Dots were also awarded to the Audi A4, R8, and Q7, BMW 7 Series, M2, and X1, Fiat Toro, Hyundai Ioniq, Kia Sportage, Mercedes C-Class, Skoda Superb Estate, and Volvo S90. The jurists also gave Honorable Mentions to the Borgward BX 7, Genesis G90, Mini Clubman, Qoros 3 City SUV, and Smart Fortwo Cabriolet. The 488 GTB wins the Red Dot award The V8 sports car named "Best of the Best" Maranello, 30 March 2016 – The 488 GTB has won the Red Dot Best of the Best award for its design and innovative lines. This is the latest in string of plaudits garnered by the Ferrari Style Centre which also picked up several IF Design Awards in Munich, Germany, at the start of the month. On the latter occasion, the big winner was the FXX K (Red Dot Best of the Best 2015) which took home the Gold Award, the Hannover institute's top prize. However, the 488 GTB and 488 Spider also scored a double whammy at the same event with a Design Excellence Award apiece.

KIA: Walken Closet

Kia quite literally had no other option than to secure Christopher Walken to star in this commercial. It's entitled Walken Closet, and the misspelling is clearly intentional. Watch as Walken portrays himself as only he can (obviously) in this humorous ad. Oh, and the sock puppet. How could you forget the sock puppet? Marketing/Advertising Kia Super Bowl Commercials 2016 super bowl ad