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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2017 Kia Cadenza has new styling, greater efficiency

The current Kia Cadenza went on sale in the US in April 2013, and three years later a new generation arrives at the 2016 New York Auto Show. This isn't just a mild refresh of the existing sedan, either. The latest Cadenza hits showrooms in late 2016 with improved styling, a stiffer platform, and a more efficient engine. Kia is holding back the 2017 Cadenza's exact powertrain specs until closer to launch. The new sedan still uses a 3.3-liter V6, which now has an estimated 290 horsepower, and the company plans to retune the powerplant for better fuel economy. The sedan also has an eight-speed automatic gearbox rather than the present six-speed. The current Cadenza makes 293 hp and has EPA estimates of 19 miles per gallon city, 28 mpg highway, and 22 mpg combined. The model's lighter platform makes the most of the improved powertrain. The updated chassis now consists of over 50 percent Advanced High Strength Steel, which is twice as much as before. The 2017 model has the same length as its predecessor but a longer wheelbase that increases rear legroom by half an inch. Additional sound deadening and acoustic absorbing laminate for the windshield and front windows create a quieter interior, too. The 2017 Cadenza's styling is a more angular evolution of the current sedan's stodgy look, with sharper edges for Kia's tiger nose grille, which is now convex. The Cadenza's lower trim levels feature mesh in the center, but the more expensive versions have vertical fins (pictured above). The four-door also has Z-shaped signature lights in the headlights, and the same motif is on the taillights. The latest Cadenza's interior cossets occupants with more soft-touch materials and high-tech amenities. Customers can spec active safety systems like adaptive cruise control with stop and go, a forward collision warning with automatic braking, lane departure warning, and the Smart Blind Spot Detection System that can brake the wheels to keep from drifting toward an adjacent vehicle. The rapid replacement for the last Cadenza suggests Kia wants to stay relevant among large, front-wheel drive sedans, like the Nissan Maxima, Toyota Avalon, and Buick LaCrosse. The new styling at least makes the Kia look more interesting in the segment, and the updated powertrain makes sure the four-door keeps up in the class.

NACTOY winners, and driving the Genesis GV60, Polestar 2, Mercedes-AMG GLS 63 | Autoblog Podcast #813

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Electric, John Beltz Snyder. This week, we discuss the North American Car, Truck and Utility of the year winners: The Toyota Prius, Kia EV6 and Ford Super Duty (and Greg explains his votes). In other news, we talk about GM offering $7,500 incentives for EVs that lost their tax credits, another possible calendar change for the Detroit Auto Show and Stellantis potentially scaling back its auto show presence. Greg spent his winter break with the Genesis GV60 and Polestar 2, while John has been driving the Toyota Prius Prime and Mercedes-AMG GLS 63. Finally, they take to Reddit for this week's Spend My Money question, and pick a sedan under $6,000. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #813 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Toyota Prius, Ford Super Duty, Kia EV9 are 2024 North American Car, Truck, Utility of the Year winners GM offers $7,500 incentive for EVs losing tax credit Detroit Auto Show going back to January? Stellantis done with auto shows, or is it? Cars We're Driving: 2024 Genesis GV60 Performance AWD 2024 Polestar 2 RWD 2023 Toyota Prius Prime XSE Premium 2024 Mercedes-AMG GLS 63 Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Podcasts Ford Genesis GM Kia Mercedes-Benz Toyota Truck Crossover SUV Electric Hybrid Luxury Performance Sedan Polestar