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New Kia Sportage shots give first glimpse of interior

A 2016 Kia Sportage prototype has made the trek from the Hyundai-Kia Technical Center in Russelsheim, Germany, where we last saw it, to the snows of Northern Sweden. A month ago, we expected inspiration from the KX3 concept, now we can see it plain in the face: the swept-back headlights now sit entirely above a larger grille inlaid with the metallic ornament seen on the Kia Sorento, and the fog light housings take a vertical stance. In back will come new LED taillights with distinct elements for turn signals and reversing lights. We understand this will be the design track that Kia SUVs and crossovers take, which will be differentiated from sedan designs starting with the Optima later this year. We get a shot of the interior this time, too. Based on the steering wheel and what we can tell of the instrument panel behind the engineer's laptop, it looks like the forward section of cabin will get some sculpting but be largely similar to the current model. A smorgasbord of gasoline direct injection, diesel, and small turbo engines should be on the menu at launch, as well as the option of a seven-speed dual-clutch transmission. At the low end will be the tweaked, 136-horsepower, 1.6 CRDi launched with the latest i30, at the puissant end should be the 245-hp, T-GDi.

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Hyundai, Kia want to improve fuel economy by 25 percent

Hyundai and sister company Kia are giving themselves a little bit of time to make up a lot of ground in the fight for better fuel economy. We wonder if a recent multi-million fine might have something to do with this public target. The connected South Korean companies are vowing to increase their fleetwide fuel economy by 25 percent by 2020, Reuters reports. This will be done by further advancing their powertrains, looking at other ways to reduce weight, upgrading diesel engines and improving transmissions. That will all take money, but Kia and Hyundai will have $300 million less to invest thanks to a recent fine of more than $300 million from the US Environmental Protection Agency (EPA), the Department of Justice and the California Air Resources Board (CARB) for incorrect fuel economy numbers on around 1.2 million vehicles from the 2011-2013 model years. The civil penalties – $100 million of the total – are the largest in EPA history. In late 2012, Hyundai and Kia admitted to overstating the fuel economy of a number of models and said they'd change the official MPG figures and compensate owners. Hyundai spokesman Chris Hosford confirmed to AutoblogGreen that the company set the dramatic fuel-economy improvement targets. In the US, where Hyundai and Kia are operated as separate entities, Hyundai "remains committed to meeting the CAFE (Corporate Average Fuel Economy) requirements that have been set out by the US government," Hosford said The EPA recently released a report on fuel-economy and put Hyundai fourth in overall fleetwide fuel economy in the US among vehicle makers for the 2014 model year. The top three were Mazda, Honda and Subaru.