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2020 Kia Soul EV earns 243-mile EPA range rating

Kia is diving head first into the world of electric cars, and now we know how far its new Soul EV can go on a full charge: 243 miles, according to its EPA rating. This officially makes it the longest-range EV in Kia's lineup, because the Niro EV is rated for 239 miles. The Hyundai Kona bests them all with a 258-mile range, though. We got to see the Soul EV at the Los Angeles Auto Show last year for the first time, but could only guess at the range then. It was expected to see huge gains compared to the first electric Soul, which is rated at 111 miles in its last year of duty here in 2019. Range similar to the Niro and Kona is no surprise, as it borrows the powertrain out of those cars. A 64 kWh battery pack provides juice for an electric motor producing 201 horsepower and 291 pound-feet of torque. DC fast charging is standard and you can adjust the brake regeneration power via paddles behind the steering wheel. Anyone looking at an EV from Kia or Hyundai is going to have to make a choice when it comes to bodystyle, because they won't lose or gain much on the powertrain and efficiency side of things. A 243-mile range is more than sufficient to compete in the electric vehicle world right now, especially if you can get that range on the quirky but lovable Soul. The Bolt EV is sitting at 238 miles of range, and the new Nissan Leaf E+ can go 226 miles before fully depleting its battery. You'll be able to choose between the normal Soul EV or the Soul EV Designer Collection at launch. The Designer trim gets a two-tone paint scheme along with other additions like a leatherette interior, 10-speaker audio system and wireless charging. Pricing isn't available yet, but will be announced closer to the on-sale date. Kia says to expect it in the first half of this year. Related Video:

Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

Hyundai boosted production in March, so now its cars sit in U.S. ports

SEOUL — As Detroit's automakers shut production in March due to the coronavirus pandemic, South Korea's Hyundai cranked up its factories back home to ship cars to the United States, a move that is proving costly for the world's fifth-largest auto group. Hyundai ramped up domestic production to as much as 98% of capacity by late March, not only as the Korean market was recovering from a bad February but also because it bet on demand for Tucson SUVs and other models from U.S. customers, its biggest overseas market outside of China. While Hyundai is one of few global automakers whose production has recovered at home, its exports optimism has been dampened by the severity of the U.S. outbreak, weak consumer sentiment and as rivals have quickly moved to guard their turf. Consignments of cars shipped from South Korea are now sitting in U.S. ports, with dealers slow to take deliveries because of slumping sales and rising inventory, four people with knowledge of the matter told Reuters. The company idled a Tucson production line at home last week for five days, while sister firm Kia is looking to suspend three Korean plants for a week. And analysts now expect a sharp drop in first-quarter operating profit when it reports results on Thursday and some even forecast a second-quarter loss. "I hope that the situation will recover by the middle of next month. If not, we might have to lay off some people," said Brad Cannon, general manager of an exclusive Hyundai dealership in California, whose sales are down more than 50% from when the pandemic started. Hyundai runs a factory in Alabama — which is closed until May 1 — but imports are key to meet U.S. demand. Only about half of its vehicles sold in the United States are made in North America compared to between 68% and 85% for Japanese rivals Toyota, Nissan and Honda, who have also suspended production there till May. The South Korean company makes about 61% of its cars overseas, up from 48% a decade ago. That leaves it vulnerable to overseas factory shutdowns and shrinking demand outside of its home market. Hyundai's South Korean factory operation, which had recovered from a component shortage from China to nearly 100% capacity by March, could fall to as much as 70% in April, the company recently told analysts. "We will continue to monitor the situation and take appropriate action promptly," Hyundai said in an emailed statement. Minimizing the impact For its part, Hyundai has taken measures to minimize the impact.