2006 Kia Spectra5 Base Hatchback 4-door 2.0l on 2040-cars

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LeBron James ad claims $10M fan bet proving he drives K900

As one of the nation's most famous and top paid professional athletes, LeBron James' Kia K900 sponsorship has always left us suspicious to its sincerity. The basketball player could buy any other vehicle in the world but claimed to be a fan of Kia's rear-wheel drive sedan even before he signed up as the brand's pitchman. While no weirder than many other NBA auto ads, the idea is still hard to believe. The company now wants to challenge the cynics with a three-commercial campaign called The Truth that stars King James responding to actual tweets about him driving the K900. The first commercial titled Ten Mil (above) starts with James checking Twitter and finding a skeptic that bets $10 million that the player doesn't drive the K900 to games. Since that's not the case, James confirms that a wager on social media is a binding contract and hops in the Kia with an armored car following him to go pick up the cash. However, the spot misses the mark slightly because we still only have James' word that he really takes the Kia to games Once the spots start airing, you can bet Cleveland fans start keeping an eye on how the player arrives to Quicken Loans Arena. It better be in the K900 for this campaign to work. LEBRON JAMES TELLS "THE TRUTH" ABOUT DRIVING HIS KIA K900 LUXURY SEDAN 11-Time NBA All-Star Responds To Real Tweets in New Ad Campaign First of three spots from "The Truth" campaign will begin airing on TV tonight and can be viewed at Kia.com and YouTube.com/Kia Multiplatform campaign will run through the remainder of basketball season and includes television, digital and social media elements IRVINE, Calif., December 3, 2015 – Last year, when LeBron James Tweeted "Rolling around in my K900. Love this car!!" and later stated he was a K900 driver before becoming Kia Motors' luxury ambassador, naysayers took to social media to question the validity of his claims. Now, with sales of Kia's rear-drive luxury sedan up considerably over 2014 levels, the 11-time NBA All-Star and avid car collector is tackling that skepticism head-on to prove the K900 is in fact "Fit For A King" in a new ad campaign from Kia Motors America (KMA).

2017 Kia Cadenza has new styling, greater efficiency

The current Kia Cadenza went on sale in the US in April 2013, and three years later a new generation arrives at the 2016 New York Auto Show. This isn't just a mild refresh of the existing sedan, either. The latest Cadenza hits showrooms in late 2016 with improved styling, a stiffer platform, and a more efficient engine. Kia is holding back the 2017 Cadenza's exact powertrain specs until closer to launch. The new sedan still uses a 3.3-liter V6, which now has an estimated 290 horsepower, and the company plans to retune the powerplant for better fuel economy. The sedan also has an eight-speed automatic gearbox rather than the present six-speed. The current Cadenza makes 293 hp and has EPA estimates of 19 miles per gallon city, 28 mpg highway, and 22 mpg combined. The model's lighter platform makes the most of the improved powertrain. The updated chassis now consists of over 50 percent Advanced High Strength Steel, which is twice as much as before. The 2017 model has the same length as its predecessor but a longer wheelbase that increases rear legroom by half an inch. Additional sound deadening and acoustic absorbing laminate for the windshield and front windows create a quieter interior, too. The 2017 Cadenza's styling is a more angular evolution of the current sedan's stodgy look, with sharper edges for Kia's tiger nose grille, which is now convex. The Cadenza's lower trim levels feature mesh in the center, but the more expensive versions have vertical fins (pictured above). The four-door also has Z-shaped signature lights in the headlights, and the same motif is on the taillights. The latest Cadenza's interior cossets occupants with more soft-touch materials and high-tech amenities. Customers can spec active safety systems like adaptive cruise control with stop and go, a forward collision warning with automatic braking, lane departure warning, and the Smart Blind Spot Detection System that can brake the wheels to keep from drifting toward an adjacent vehicle. The rapid replacement for the last Cadenza suggests Kia wants to stay relevant among large, front-wheel drive sedans, like the Nissan Maxima, Toyota Avalon, and Buick LaCrosse. The new styling at least makes the Kia look more interesting in the segment, and the updated powertrain makes sure the four-door keeps up in the class.

Kia offers first glimpse at new Optima ahead of New York debut

The Optima is far and away Kia's top-selling model in America, outstripping anything else in the Korean automaker's lineup by some margin. But after four years, Kia is set to roll out an all-new model at the New York Auto Show next week. Before it does, though, it is giving us our first glimpse at the new sedan with the image above. Previewed by the Sportspace concept earlier this month in Geneva and in the pair of teaser renderings from last week, the new Optima should be instantly recognizable to anyone familiar with the current model – particularly from the front end we see here. The headlights line up with the tiger-nose grille, but now bear a little kink in the lower edge, and the full-width lower air dam has now been split between a taller center section flanked by twin vents. That front fender vent is still evident, a black roof is once again framed by the body-color window surrounds, but the hood appears more sculpted. Kia says the new Optima will be "available with multiple engine choices" and "features a more spacious interior, class-up premium features and a number of technologies not previously offered on Kia's best-selling midsize sedan." Just what those engine options and new technologies will be, we can't say for sure at this point, but the current model is offered around the world with a range of four-cylinder gasoline, diesel and hybrid engine options. We'll just have to wait another week or so to find out more. ALL-NEW 2016 KIA OPTIMA MAKES GLOBAL DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW Instantly recognizable yet thoroughly fresh, Kia will introduce the all-new 2016 Optima at the upcoming New York Auto Show on April 1st at 1:20 PM. Available with multiple engine choices, the all-new Optima features a more spacious interior, class-up premium features and a number of technologies not previously offered on Kia's best-selling mid-size sedan. #KiaOptima #NYIAS