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Kia plans dedicated PHEV by year’s end, battery-electric crossover in 2021

Back in January, Kia announced something it called its “Plan S” strategy. The $25 billion plan broadly outlines its targets for electric vehicles, with the highlight being plans to sell 11 battery-electric models by the end of 2025, including launching its first dedicated new EV here in the U.S. in 2021. Now we have some new details on what the Korean automaker has in mind for the latter, plus a juicy new tidbit about a new plug-in hybrid coming later this year. It comes via a scripted Earth Day video message between Neil Dunlop, product and technology PR manager, whoÂ’s shown wandering around a forest, and Steve Kosowski, manager of KiaÂ’s long-range strategy, product strategy and mobility, whoÂ’s quarantined at home. Kosowski calls Plan S “a preemptive shift” away from being a traditional manufacturer of combustion vehicles to one focused on electric vehicles, electrified vehicles and mobility. First up will be a dedicated new PHEV model coming to the U.S. by yearÂ’s end. There are no real details offered, but Kosowski brings up the HabaNiro crossover and Imagine concepts as examples of KiaÂ’s design excellence and innovation. The brand has already said the Imagine will go into production within one or two years, but it was never clear whether the “large C-segment car,” as they described it, would make it here. Imagine by Kia Concept View 12 Photos More is said about KiaÂ’s first dedicated EV model, due here by the end of 2021 — possibly earlier in other markets — and riding on a dedicated new EV platform. “ItÂ’s a crossover design that really blurs the line between passenger cars, CUVs, crossovers, itÂ’s a little bit car, a little bit crossover,” Kosowski says. It will have a range of about 300 miles and sub-20-minute fast-charging time. “In the end it will be a very stunning, dramatic new Kia EV, something that youÂ’ve never seen before.” The range figure squares with what Kia advertised with the HabaNiro concept, which it unveiled at the 2019 New York Auto Show, while the automaker has described both it and the Imagine as blurring traditional vehicle segment lines. Both concepts will doubtless lose some of their more fanciful elements — bye bye, HabaNiro's lava red interior — on the way to production, however. Kia is developing a new EV platform that it will share with Hyundai.

Hyundai confirms a shift to EVs, unveils fuel cell SUV

SEOUL — Hyundai confirmed on Thursday it was placing electric vehicles at the center of its product strategy — one that includes plans for a premium long-distance electric car as it seeks to catch up to Tesla and other rivals. Like Toyota, Hyundai had initially championed fuel cell technology as the future of eco-friendly vehicles but has found itself shifting to electric as Tesla shot to prominence and battery-powered cars have gained government backing in China. Hyundai's debut of its more modestly priced Ionic hybrid and electric has been well-received. But the pure electric's per-charge driving range is much shorter than the Tesla Model 3 or Chevrolet Bolt. Toyota is now also working on longer-distance, fast-charging electric vehicles. Hyundai first started signaling this strategic shift back in May when it first discussed plans to launch an electric sedan under its high-end Genesis brand in 2021 with a range of 500 km (310 miles) per charge. It will also introduce an electric version of its Kona small crossover with a range of 390 km in the first half of next year. "We're strengthening our eco-friendly car strategy, centering on electric vehicles," Executive Vice President Lee Kwang-guk told a news conference, calling the technology mainstream and realistic. The automaker and affiliate Kia, which together rank fifth in global vehicle sales, also said they were adding three plug-in vehicles to their plans for eco-friendly cars, bringing the total to 31 models by 2020. Underscoring Hyundai's electric shift, those plans include eight battery-powered and two fuel-cell vehicles — a contrast to its 2014 announcement for 22 models, of which only two were slated to be battery-powered. Hyundai also confirmed a Reuters report that it is developing its first scaleable, dedicated electric vehicle platform, which will allow the company to produce multiple models with longer driving ranges. HYDROGEN SUV Hyundai unveiled a near production version of its new fuel cell SUV with a driving range of more than 580 km per charge, compared with the 415 km for its current Tucson fuel cell SUV. The mid-sized SUV will be launched in Korea early next year, followed by U.S. and European markets. A fuel cell electric bus is slated to be unveiled late this year, while a sedan-type fuel cell car is also planned. Even so, analysts noted that gaining traction with fuel cells was going to be a long hard slog partly due to a lack of charging infrastructure.

Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.