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Kia's Super Bowl ads all seem to put Melissa McCarthy and the Kia Niro in peril

It seems that actress and comedienne Melissa McCarthy isn't going to catch a break in this year's Kia Niro hybrid Super Bowl commercials. The company previously teased an ad in which she runs in terror from something in an arid, possibly African landscape. The latest teaser shows her in much colder climates, and this time you can actually see a Niro. The problem is, it's stranded on an iceberg. In the teaser, she calls up Kia roadside assistance to ask just whether you actually need to be on a road to use it. No answer is given, so we'll probably have to wait for the full commercial to find out the resolution. Perhaps some polar bears, recognizing the Niro's environmentally-friendly 50 mpg rating, will push her iceberg to land so she can escape. We'll surely know when both this ad and the one set in the desert will air during the third quarter of the Super Bowl. Related Video:

The Kia Niro gets a plug-in model at Geneva

The Geneva Motor Show is usually a supercar event, but that didn't stop Kia from showing off the Niro hybrid. A new battery and some minor styling tweaks distinguish this Niro from the current model. The important part here is in the back of the little crossover. The standard Niro's 1.56-kilowatt-hour battery is replaced with a much higher capacity 8.9-kWh battery. When we test drove the standard Niro, Kia's representatives told us this battery should propel the Niro PHEV about 25 miles on a charge. For the European release, the range is listed as 55 km, which converts to 34 miles. However, this is likely a quirk of European fuel economy testing, which often yields higher numbers than American testing. Regardless, the Niro will have an electric range in the same ballpark as the Prius Prime plug-in hybrid. The new battery, besides offering more range, is also physically larger. It's placed under the cargo floor and rear seat, and the larger size means the cargo area shrinks by a little over 3.5 cubic feet. However, Kia says that the rest of the interior is unaffected. And an unusual note, Kia will offer a towing package that will allow the Niro PHEV to pull a trailer with brakes weighing up to roughly 2,900 pounds, although it's unclear if this is a European-only option. The Niro PHEV has a few minor styling tweaks as well. The chrome trim on the front and rear bumpers now has slim light-blue lines along the edges. The black rub strip along the doors on the normal model is now a metallic finish on the plug-in. The headlights are changed, too. Square-shaped projectors take the place of the round units on the standard model. The Niro plug-in will go on sale in Europe in the third quarter of 2017. We were told by Kia representatives on the standard car's press drive that it would arrive here by the end of the year. Related Video:

Kia and CarMax pull LA Clipper sponsorships in wake of alleged Sterling comments

There's fallout across the automotive advertising world today as companies react to alarming, racially insensitive statements alleged to have been made Donald Sterling, owner of the NBA's Los Angeles Clippers franchise. Last Friday, entertainment website TMZ published excerpts from an audio recording, allegedly between Sterling and his girlfriend V. Stiviano, in which the Clippers owner said, among other things, that he didn't want her to bring black people to his games, including LA Lakers legend Magic Johnson. Sterling has yet to respond publicly to the allegations.
The story quickly gained steam over the weekend, and this Monday it has seen Kia Motors, auto sales website CarMax and insurance giant State Farm all pull sponsorship activities with the Clippers.
In a statement Kia said the alleged statements by Sterling were, "offensive and reprehensible," calling them "inconsistent with our views and values." Kia says it is "suspending" its advertising and sponsorship activities with the team, though has yet to clarify if that suspension includes commercials featuring NBA star and Clippers power forward Blake Griffin.