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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

Kia recalls 12k 2016 Sorento models for faulty accelerator pedal

Kia is recalling 12,361 examples of the 2016 Sorento in the US because the accelerator pedal may stop working correctly. All of the affected vehicles were made between October 27, 2014, and January 29, 2015. According to the recall documents submitted to the National Highway Traffic Safety Association, a capacitor on the circuit board for the accelerator assembly may be improperly soldered. This can trigger a fault, causing the 2016 Sorento enters Limp Home Mode or in some other cases go into Forced Idle Mode, which only allows idling speed. In either situation, the check engine or electronic stability control lights would likely illuminate, according to Kia. Still, if this fault occurs, the lack of acceleration can put drivers in danger. To repair things, Kia will replace the entire accelerator pedal assembly with an improved unit. Changing out the parts will take about an hour, and obviously this will be done at no cost to owners. According to the NHTSA documents, there have been no accidents or injuries as a result of this problem. You can also read Kia's FAQ to owners and the full report on the recall in PDF format, as well. Related Video: RECALL Subject : Vehicle may not be able to Accelerate Report Receipt Date: FEB 13, 2015 NHTSA Campaign Number: 15V089000 Component(s): VEHICLE SPEED CONTROL Potential Number of Units Affected: 12,361 All Products Associated with this Recall Vehicle Make Model Model Year(s) KIA SORENTO 2016 Details Manufacturer: Kia Motors America SUMMARY: Kia Motors America (Kia) is recalling certain model year 2016 Sorento vehicles manufactured October 27, 2014, to January 29, 2015. Due to an improperly soldered component in the accelerator pedal assembly, the driver may not be able to accelerate the vehicle. CONSEQUENCE: If the vehicle is unable to be accelerated, there is an increased risk of a crash. REMEDY: Kia will notify owners, and dealers will replace the accelerator assembly, free of charge. The recall is expected to begin in February 2015. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC115. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Hyundai finally settles inflated fuel economy claims lawsuit for $41.2 million

Remember when Hyundai and Kia changed their claimed fuel economy numbers for a bunch of models? That happened back in 2012, and Hyundai has finally settled a lawsuit concerning the economy adjustment with a payment of $41.2 million. The lawsuit was filed by 33 state attorneys general, as well as one from Washington D.C. Each state will decide how to use its money from the settlement. According to Hyundai, this settlement was an "amicable agreement," and the company also denies any wrongdoing in changing claimed fuel economy numbers. Hyundai also reports that the agreement was reached, in part, due to the reimbursement program instituted after the economy adjustment. This program allows owners to be reimbursed the extra fuel cost, with payments determined by miles driven. The payments are sent after an owner has an affected car's odometer checked by a dealer. In addition, Hyundai also offered lump-sum payments as an option after the results of a class-action lawsuit. So far, the company reports about 75 percent of eligible owners have participated in the program. This isn't the only major payment Hyundai has made concerning the fuel economy issue. In 2014, Hyundai paid roughly $300 million in fines to the EPA. The company was also sued for inflated fuel economy claims in South Korea. In the US, models affected by the adjustment include the Hyundai Santa Fe, Accent, Veloster, Sonata Hybrid, Tucson, Genesis and Azera, along with the Kia Soul, Rio, Sorento, Sportage and Optima. Related Video: Image Credit: Patrick T. Fallon/Bloomberg via Getty Images Government/Legal Green Hyundai Kia