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Kia previews new Cadenza

Kia is preparing to roll out a new Cadenza. Which only makes sense, since the current model has been in production since 2010 – even if it only reached North American showrooms in 2013. And to give us an idea of what we can expect, the Korean automaker has released a trio of renderings of the design. From what we can see so far, the upcoming new Kia Cadenza looks like a familiar evolution of the current model, with elements of the new Optima and other recent Kia concepts – like the Sportspace and Novo – thrown in for good measure. It looks sharper than any of those, however, with a long hood and a wide, low stance. The interior looks promising as well, with a horizontal dashboard design and what's sure to be a more upscale look and feel inside. The model known in its home market as the K7 will slot in once again near the top of the Kia lineup underneath the K900. It's destined to reach showrooms sometime in the new year. Kia's timing in releasing these renderings suggests we might see it in LA later this month, where the new Sportage will also be making its US auto show debut. So to avoid splitting the spotlight, we might have to wait a little longer until another show like Detroit to see it in full and up close. Kia Motors previews next-generation Cadenza 12-Nov-2015 The all-new Kia Cadenza will set new benchmarks for cutting-edge design, interior quality and contemporary luxury when it goes on sale in overseas markets in 2016. Previewed for the first time in new images released today, the next-generation Cadenza maintains the progressive, contemporary image of the current model, while introducing higher levels of luxury and refinement to the large sedan segment. The all-new Cadenza offers a bold reinterpretation of the current model's popular design, featuring an elongated bonnet, a wider, lower stance and sharper styling lines, with a thoroughly modern execution of signature Kia design cues ensuring the new Cadenza is instantly recognizable. The cabin of the all-new Cadenza has been designed anew, boasting a fresh, luxurious appearance and layout that offers a sense of width and spaciousness. With a premium new design and higher-quality materials than ever before – two elements inspired by European tastes – the Cadenza's new cabin will set a new standard for luxury and refinement in its class. The all-new Kia Cadenza will go on sale in overseas markets in 2016.

Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.