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Kia Forte and Forte5 bring fresh new duds to Detroit

The Telluride concept may be the biggest news from Kia in Detroit this year, but it's not the only new metal the Korean automaker has on display at Cobo. Alongside it, Kia also rolled out new versions of the Forte. As before, Kia offers the Forte in both sedan and Forte5 hatchback trim, and each got its own set of updates. Both feature distinct front-end styling, with a tiger-nose grille that stretches width-wise to join the more angular headlights and more closely resemble the snout on the all-new Optima. The sedan and hatchback also feature their own unique LED taillights. And inside they both feature a new 7-inch infotainment display powered by Kia's UVO system, soon to support Apple CarPlay and Android Auto. The Forte now comes in three trim levels – based LX, loaded EX and a sporty S (in between the two on the sedan) or SX (at the top of the line for the hatchback). Of course, the sedan ends with a trunk at the back and the hatchback with a liftgate, but they also receive slightly different powertrain options. Every version comes with a 2.0-liter inline four mated to a manual or automatic transmission with six speeds – save for the Forte5 SX. That remains the enthusiast's choice with a 1.6-liter turbo, mated to either a six-speed manual or a new seven-speed dual-clutch transmission. All that's left now is for Kia to reveal the new two-door Forte Koup, but we'll have to hold on for that to come at a later date. In the meantime, you can scope out the live images of both new models from the floor of the Detroit Auto Show, and watch the full Kia press conference with live reaction below. 2017 Forte overview Compact Sedan Receives Updated Design, New Powertrain and Advanced Tech, Including Android Auto and Apple Car PlayTM - 2017 Forte adds 2.0-liter engine, plus updated six-speed automatic transmission - Advanced driver assistance features including Autonomous Emergency Braking, Rear Cross Traffic Alert, Front Collision Warning, and Dynamic Bending Lights3 are newly available - Sporty S trim pumps up Forte's sport factor with exclusive interior and features Irvine, Calif., Jan. 11, 2015 – The Motor City today got an up close look at the refreshed 2017 Forte when Kia Motors America pulled the silk off the updated compact sedan at the North American International Auto Show in Detroit.

K900 probably won't be last time Kia goes alphanumeric

This is part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.
The new Kia K900 luxury sedan stands as a four-wheeled flag in the ground of the financially fertile turf of the world's premium automakers. It's a bold move for a Korean manufacturer that was best known for inexpensive MSRPs and easy credit only a few years ago. The company has made sure it has the requisite trappings of premium motoring: indulgent size, rear-wheel drive, a powerful V8 engine, real wood trim and rich leather seats. It has also ensured the model has another important earmark of luxury - an alphanumeric name. These days, everyone from Audi to BMW to Cadillac to Lexus to Volvo rely on a jumble of letters and numbers to make up their model names. We've been told this is all part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.

2015 Kia K900

Let's be honest, Rich America. When you drive your fullsize luxury sedans, you don't clock any laps of the Nürburgring. You don't view your car as an alternative to air travel, ready to wheel between countries at triple-digit Autobahn speeds. Heck, you don't even take the long way home. Instead, you commute in fender-to-fender gridlock looking to be assuaged by sybaritic luxuries, your ride serving as a four-wheeled extension of your living room. Yet when it comes time to vote with your pocketbooks, you overwhelmingly skew toward European driving values - German ones, more specifically. You favor the firm rides, firmer seats and quick steering of cars like the BMW 7 Series and Audi A8. What gives? That's what Kia is clandestinely asking with its new 2015 K900.
According to Kia PR director Scott McKee, this 200.6-inch bruiser of a sedan is all about "at-ease luxury." That's a notion that was once very much synonymous with American automakers' approach to big high-end sedans - effortless comfort above all other considerations. Sprawling room in every direction. Fine materials no matter where the hand falls. The automobile as an isolative cocoon. Once upon a time, Cadillac and Lincoln owned the Comfort First game, but these days, there's almost nobody playing - the Lexus LS and Hyundai Equus are the only cars in this end of the market, everyone else is busy aping German values.
Kia planners could claim that the K900 has been intentionally targeted at a different sort of customer - and indeed, during the press conference ahead of our first drive in Santa Barbara, there was some discussion of "a different kind of luxury" and seeking "confident individualist" buyers. But the truth is, the Korean premium car shoppers that this car was primarily designed for crave exactly the sort of plush luxury experience the K900 dispenses. In other words, Kia is hoping that there are a few thousand like-minded Americans willing to overlook the badge on its nose and give this car a chance.