2015 Kia Lx on 2040-cars

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Kia previews its Super Bowl baby commercial, far cry from Adriana Lima

We're going to go ahead and give Kia the benefit of the doubt - the automaker brought us a bathing-suit-clad Adriana Lima in its Super Bowl spot from last year. That kind of thing doesn't go unappreciated.
But, if we're really honest, and judging solely on the "teaser" video below, the space suit-wearing, baby-star from Kia's commercial this year is really creeping us out.
In any event, the Kia ad (sorry, "mini-movie") called Space Babies will be set on the distant planet of "Babylandia," and will attempt to present some kind of lie about where babies come from in the ultimate service of selling the 2014 Kia Sorento. Don't let the panda, dog, pig, giraffe, rhino and unholy baby stare make you take your eye off the ball, folks - there's a car on sale here.

Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

Kia is bringing a fullsize SUV concept to Detroit

Hey, remember the Borrego? Kia took a stab at the fullsize SUV market in 2009 with a body-on-frame SUV, and after only one year of production, the Borrego was discontinued. Bummer. But Kia's apparently interested in rejoining the fullsize SUV segment, and will show the big concept you see here at the Detroit Auto Show next week. That's really all we know right now. Kia only offers a super short statement (that you can read below) confirming its SUV concept was designed in California and features "an abundance of advanced technology," including "state-of-the-art health-and-wellness technology" – whatever that means. It's simply meant to "[suggest] styling of a possible future premium large SUV in the brand's lineup." From this one image, the most noticeable design elements are a rear end that looks surprisingly similar to the Volvo XC90 in profile, and front and rear door handles that flank the B pillar, sort of like a minivan. Should this SUV come to production, we doubt it'll use body-on-frame architecture, since Kia doesn't have anything like that in its current portfolio. Maybe it'll ride on a version of the rear-wheel-drive platform that underpins the fullsize K900 sedan (or the upcoming Genesis G90). At this point, your guess is as good as ours. We'll know more next week. Detroit Concept Teaser #1 Kia Motors America will reveal a new concept car January 11 at the 2016 North American International Auto Show. Conceived at the automaker's California design studio, the concept offers an abundance of advanced technology – including state-of-the-art health-and-wellness technology – and takes Kia's design language in a bold new direction, suggesting styling of a possible future premium large SUV in the brand's lineup.