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Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Hyundai and Kia settle lawsuit over hybrid technology

Hyundai and Kia will end Paice's patent infringement lawsuit by signing a licensing agreement to use the firm's hybrid technology for their vehicles, according to Bloomberg. A statement by Paice says that this new contract ends any legal disputes between the companies, but doesn't disclose the cost of the settlement. A Hyundai spokesperson declined to comment about the case's resolution to Autoblog. Paice and the Abell Foundation, an investor, brought the case against Hyundai and Kia in 2012 over the tech in the Sonata and Optima Hybrids, and the court sided in the patent holder's favor in October 2015. The jury ordered the automakers to pay at least $28.9 million, but the judge could have tripled that amount because the infringement was allegedly intentional. Hyundai pledged to appeal the ruling. Paice's patents come from the work of Alex Severinsky and cover ways to make engines and electric motors work together. The company has a history of defending its tech, including settlements with Toyota and Ford. It also filed another case against the Blue Oval in 2014 over the hybrid or plug-in systems in the C-Max, Fusion, and Lincoln MKZ. Hyundai and Kia sign licensing agreement with Paice Paice, a pioneer in hybrid electric vehicle technology, has reached an agreement to license all of its hybrid vehicle technology to Hyundai Motor Co. and Kia Motors Corp. Paice has now licensed all or part of its hybrid vehicle technology portfolio to Toyota, Hyundai/Kia, and Ford – three of the world's six largest automakers. These three companies currently account for 90% of all hybrid vehicle sales in the United States. "We are gratified to reach a licensing agreement with Hyundai and Kia, who are among the undisputed leaders in the hybrid industry. This agreement further validates the importance of our technology, and we hope to reach additional agreements with other major automakers," said Frances Keenan, chairman of the Paice Board of Directors. The confidential licensing agreement with Hyundai and Kia brings an end to all litigation between the companies. Paice and the Abell Foundation, a Baltimore-based non-profit organization that invested in Paice, filed a patent infringement lawsuit against Hyundai and Kia in U.S. District Court in 2012. After an eight-day jury trial earlier this year, the jury sided with Paice and Abell, awarding $28,915,600. Hyundai and Kia currently rank third in U.S. hybrid car sales.

2015 Kia K900 debuts as brand's RWD flagship model

Despite the fact that executives at both Hyundai and Kia alike have said on numerous occasions that the two companies are separate entities (and largely, they are), there's still a lot that's shared between the two brands. Common platforms and powertrains are found in a number of different Hyundai and Kia products, though the end results have typically been cars that, to the consumer's eye, are quite different. So when Hyundai got its first rear-wheel-drive sedan, the Genesis, a few years ago and followed it up with the larger, more luxury-oriented Equus, it was only a matter of time before sister company Kia got a slice of the RWD pie. And the first product to use this architecture is this, the new K900 sedan that makes its debut at the LA Auto Show.
Kia will offer the K900 with both V6 and V8 power.
Think of the K900 as something of a mix between the Genesis and Equus. All three share the same platform, but the K900 share the Equus' 119.9-inch wheelbase, as well as its front and rear tracks measured at 63.8 and 64.1 inches front and rear, respectively. But unlike the V8-only Equus, Kia will offer the K900 with both V6 and V8 power, like the Genesis. In fact, the K900 will offer the same two engines, although tuned slightly differently, as the Genesis: a 3.8-liter V6 producing 311 horsepower (no torque output is listed as of this writing) and the company's 5.0-liter Tau V8 producing 420 horsepower (oddly, Hyundai rates the Genesis and Equus at 429 hp with this same engine, though that's with premium fuel). Eight-speed automatic transmissions are standard with either powerplant, with Eco, Normal and Sport shift settings.