2014 Kia Soul Base on 2040-cars

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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

2014 Kia Cadenza

Kia's Second Effort At Luxury Finds More Love Than The Amanti
The same recent global economic crises that have led luxury automakers to invade the small car market are also somewhat responsible for the influx of near-luxury sedans from mainstream automakers. As the likes of Mercedes-Benz and Audi are reaching down for new customers, automakers like Hyundai, Chevrolet and Toyota are reaching up to bridge the gap and fill in the white space between the industry's typical high-volume large sedans and established luxury sedans. Joining this emerging market, the 2014 Kia Cadenza is the latest sedan to blur the line between value and luxury. One of Kia's core focuses has been offering value to customers, and even with a starting price of $35,100, the Cadenza still represents plenty of that kind of thinking.
Despite what might first come to mind, the Cadenza is not named after a piece of furniture. Instead, Kia notes the name for its new front-wheel-drive flagship comes from the Italian musical term that translates as 'cadence'. The name thus fits in nicely with the brand's other musically inspired model name, Forte. Much like the Hyundai Genesis, the Cadenza will serve as a test of sorts to see how much customers are willing to pay for a Kia, and despite recent reports indicating that Kia has confirmed the Quoris for next year, the reality is that the availability of the bigger rear-wheel-drive flagship will be determined in part by how well the Cadenza strikes a chord with buyers.

Recharge Wrap-up: Kia Soul EV wins Canadian Green Car of the Year, Proterra logs 1 million miles

The Kia Soul EV has been awarded the inaugural Canadian Green Car of the Year Award. It beat out three other finalists - the Honda Fit, Subaru Legacy and Toyota Camry Hybrid - to receive the honors at the Vancouver International Auto Show from the Automobile Journalists Association of Canada (AJAC). Before narrowing the field to the four finalists, seven eligible cars were chosen after back-to-back testing during the AJAC's "TestFest" last fall. "This acknowledgement is testimony to Kia's ongoing commitment to deliver environmentally friendly automotive solutions and diverse powertrains to consumers without compromising on design or comfort," says Kia Canada Vice President and Chief Operating Officer Maria Soklis. Read more in the press release from the AJAC. Proterra electric buses have logged a cumulative 1 million miles of revenue service. To celebrate, Proterra held a special event at its Greenville, SC plant, wherein it recognized each of its transit agency partners with an award commemorating the milestone. Proterra President and CEO Ryan Popple say Proterra and its partners "can offer the world a million proof points to bolster the fact that electric vehicles not only offer great performance, but represent the best total cost of ownership and environmental option for transit agencies." Proterra estimates its customers have saved 250,000 gallons of fuel and 3.5 million pounds of emissions over those million miles. Read more in the press release from Proterra below. EV Connect and GE are teaming up for a joint marketing and product agreement. The agreement makes GE the preferred provider of charging stations for EV Connect, giving them access to GE's WattStation and DuraStation chargers and WattStation Connect cloud-based operating platform. Of course, the agreement also makes EV Connect GE's preferred management company. "Together with EV Connect, we will be able to provide customers with an innovative, end-to-end solution capable of meeting customers' everyday EV charging station requirements," says GE's Seth Cutler. The agreement also expands the market of both companies worldwide. Read more in EV Connect's press release.