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Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

NBA players make some weird car commercials

If you've been watching Round 1 of the NBA Playoffs this year (or network television in general), there's a great chance that you've seen the spot above. If you're like me, you've also found the premise slightly ridiculous. Don't get me wrong, I think the Kia K900 is a spacious, well-appointed large car, and a value at that. But LeBron has made more than $130,000,000, just from playing basketball, in the last decade; the dude has got to have a man cave or something. But Kia's commercial is far from the most far-fetched where NBA players and cars are concerned. As you'll see below, long before Blake Griffin was pretending his Kia was a horse, pro ballers have been pitching products, and pitching them badly. (It's not car-based, but I would never forgive myself for not dropping the link to this spot featuring all of the 1986 Boston Celtics, shilling for a steakhouse. Horrifying.) Enjoy the carnage, and the rest of the second season. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Wilt Chamberlain – Volkswagen Beetle King James might have an acre of legroom in his K900, but Wilt The Stilt wasn't so lucky with the original Volkswagen Beetle. Wilt Chamberlain measured out at 7-feet, 1-inch, making him just slightly too large for the love bug. With this spot, VW employed the same self-effacing charm that made its legendary "Lemon" ad so impactful. (And Billy Cunningham gets a cameo out of the deal.) This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Carmelo Anthony – Eastern Motors Washington D.C.-area Eastern Motors knows what it has with this jingle. That's one hell of a hook. You probably won't believe Carmelo Anthony's half-hearted lip-syncing (and air drumming), but there's a good chance that the song will have you bobbing your head at the end of thirty seconds. Mission accomplished. Anyway, the formula must be pretty dialed in; Melo's spot is pushing ten years old but Bradley Beal's version from 2014 sounds eerily familiar. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. San Antonio Spurs – H-E-B The San Antonio Spurs may have a two-decade dynasty going, but they're still a small-market NBA team. That means that even big stars, like Hall of Fame locks Tim Duncan and Manu Ginobili, occasionally get hooked up for local spots.

The 2018 Stinger fulfills Kia's sport-sedan destiny

A little more than five years ago, Kia rolled out the GT Concept - a sheetmetal hypothetical musing on where the brand's sporting aspirations might go. Today on the eve of the Detroit Auto Show Kia unveiled the Stinger, the production version of that 2011 show car. While Kia Motors America says "the Stinger really is a dream car for us," enthusiasts anticipating something a lot racier have sobered up over the distance between the concept and the production reality. Nevertheless, the new Stinger will be the sportiest Kia ever, and not by a little. True, there's a lot of Optima in the body - it's too bad they couldn't have made the 2014 GT concept - but details everywhere separate the Stinger from the bread-and-butter sedan. The Stinger's wheelbase is four inches longer than the Optima's, yet overall length is an inch shorter. The brand's corporate face looks to have dabbled in CrossFit, the wide, narrow "tiger-nose" grille jutting out ahead of plenty of black mesh, new LED headlamps, and a new hood with twin hood vents. Side vents and sharp sills carve up the flanks, and side mirrors mount on the bodywork instead of at the A-pillar. In back, the deck lid gently curves upward becoming an integrated spoiler above elongated LED taillights, and a full-length rear diffuser houses four oval tailpipes. Inside, the dual-zone instrument panel boasts a "large" color touchscreen for infotainment, metal-accented dash gauges with red needles, and a small, color TFT screen in the binnacle for displaying tidbits like G-forces and lap times. Luxury touches include a heads-up display, an optional 720-watt, 15-speaker Harmon/Kardon audio system with two subwoofers, a driver's seat that can be had with air-cell bladders for a snug fit, and lots of driver assistance systems. When the Stinger goes on sale late this year customers get a choice of two engines that are currently still in development. The base model employs a 2.0-liter turbocharged four-cylinder with around 255 horsepower and 260 pound-feet of torque. The upper trim, known as the Stinger GT, goes with the 3.3-liter twin-turbo V6 found in the Genesis G90 and expected to put out the same numbers: 365 hp and 376 lb-ft. Both motors will shift through the eight-speed automatic shared with the Kia K900 but refined with a centrifugal pendulum absorber for reduced vibration. If all goes to plan, the dash from zero to 62 miles per hour will take 5.1 seconds with the 3.3-liter V6, with top speed capped at 167 mph.