2013 Kia Soul Base Hatchback 4-door 1.6l on 2040-cars

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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

New Kia Soul Turbo gets futuristic full-width headlight treatment

When we last saw a prototype of the next-generation Kia Soul, it looked like it wouldn't look all that different from the old one, except for having trendy split headlights. As it turns out, those split headlights are more interesting than we thought. The example of the new compact hatchback shown above reveals that it will have a futuristic-looking full-width headlight treatment, something we haven't really seen since the early Mercury Sable. It's clear from these photos that the full-width lights are not the actual headlights that provide forward illumination. They're just accent lights, but the effect is still impressive. It appears the turn signals are integrated into each end of the big light. The center section also eliminates the old Soul's center grille. Below the lighting unit is an expanded lower grille and large lighting elements on either side. These are real forward-illuminating lights. In the bottom of the lower grille are a pair of foglights much like on the current model. The Soul's profile looks almost unchanged from the current model, leading us to wonder if this is a major update to the existing car, or if it is a new platform that just looks mostly like the old one. The tail end receives some major changes, though. The taillights are now almost completely visible, and although they still run up the rear pillars, they now descend lower and into the hatch area. They appear much more shapely and aren't form fitted to the body. This particular prototype also has a sporty dual exhaust tip in the center. This seems to indicate this is a Kia Soul Turbo model, as does the fact it's parked next to a Hyundai Veloster N. Not much is known about the new Kia Soul. We expect it to be roughly the same size as the current model, and we wouldn't be surprised if Kia offers all-wheel drive to keep it competitive with other tiny crossovers. As for the Kia Soul Turbo, we predict it will use the same turbocharged 1.6-liter four-cylinder that the current model and the new Hyundai Veloster Turbo use. We do hope that Kia will offer it with a manual transmission this time around. Related Video:

Car flies off Pittsburgh parkway and into auto shop parking lot

A motorist lost control of their car on a Pittsburgh freeway yesterday and, after hitting a curb, flew off the freeway and crashed into the parking lot of a local auto shop. According to KDKA, an unidentified motorist was driving along Parkway West in a Kia Optima just after noon on January 30 when they missed a sharp turn near the Campbell Road exit. The Kia hit the curb, flew into the air, smashed through Snyder Brothers' Automotive's sign, and landed nose-first in the repair shop's parking lot. "It sounded like a shower of debris hitting the floor, you know, the ground out there," owner Donald Snyder told KDKA. "We ran out there and we had 911 on the phone and he told me to check him out. We were checking him out. I looked at him, he didn't have no bruises on him, no scratches, it was amazing," Snyder told reporters that this isn't the first time a car has flown off the Parkway and into their lot. In fact, it's the eighth one in nine years. "We've had cars flip over, catch on fire. Hit the building, time and time again," said Snyder. "You know, coming down 376 and when you're in the right hand lane to exit – that's a long run. I think people, they are not prepared to make that sharp turn. Also, I think people become distracted. This fellow, he didn't even hit his brakes, he just kept going straight without turning." Snyder has reported the situation to the Pennsylvania Department of Transportation numerous times. He said that PennDOT keeps putting up warning signs, but they just get destroyed by the next person who misses the corner and crashes into his lot. He told KDKA that he just wants people to be careful out on the Parkway. "Slow down and be aware of that sharp turn," said Snyder. Related Video: