2012 Kia Soul Base Hatchback 4-door 1.6l on 2040-cars

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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Autoblog Podcast #398

Episode #398 of the Autoblog Podcast is here, and this week, Dan Roth, Brandon Turkus, and Michael Harley talk about the 2015 Ford Mustang, the 2015 Toyota Camry, and the Congressional grilling NHTSA received last week. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #398: Topics: 2015 Ford Mustang 2015 Toyota Camry NHTSA under Congressional fire In The Autoblog Garage: 2014 Lexus ES 300h 2014 Lexus GS 350 F-Sport 2015 Kia K900 Hosts: Dan Roth, Michael Harley, Brandon Turkus Runtime: 01:36:56 Rundown: Intro and Garage - 00:00 2015 Ford Mustang - 28:58 2015 Toyota Camry - 42:41 NHTSA - 57:55 Q&A - 01:17:15 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Government/Legal Podcasts Ford Kia Lexus Toyota

2015 Kia Sedona Review

We wish Ambrose Bierce had lived long enough to include the word "minivan" in his Devil's Dictionary, a reference work for the comprehensively disenchanted that defines "year" as "a period of 365 disappointments" and self-esteem as "an erroneous appraisal." We want to know how the Socrates of cynics would classify the method of conveyance that enthusiasts won't stop hating, but we just can't get rid of. Today, the minivan is adored for practical reasons – every single one on the market excels at its intended purpose. Dealers say minivans have great margins and they can't keep them in stock even when these vehicles sticker north of $40,000. A market consolidated to five automakers means strong sales for the segment leaders. Combined sales of the Dodge Grand Caravan and Chrysler Town & Country lead through June of this year with 75,840 units. The Toyota Sienna is in second at 71,381 sales, the Honda Odyssey has sold 62,636, and the Nissan Quest is barely a blip at 5,400. But the three big minivan brands aren't the only game in town. The rival Kia Sedona is an incredibly compelling package, as 20,608 owners have discovered so far in 2015. It's not an old-fashioned way to haul kids, it's a way to haul kids and make a statement. The Sedona's aesthetic is a box that's outside-the-box. Taken from the three-quarter view the profile is close to an urban cargo van with windows; it's a handsome package. It's the same width as its predecessor but 2.4 inches lower, wearing Kia's strongly horizontal frontal identity. We like the tabbed grille, and the intensity of the sheetmetal in front counters the chrome accents. But our SXL tester sure has a lot of brightwork – more than other minivans. From the side, the Sedona keeps up the muscular tones with a stout body that's light on distracting details. But it's hard to miss some similarities to the Odyssey – the way the glasshouse narrows toward the rear, the kink at the C-pillar, the driver's side sliding door rail running nearly to the rear lights. Yet you'd never mistake the two because the Kia, fuller and more upright everywhere, is bolder than the slinking Odyssey. It's not an old-fashioned way to haul kids, it's a way to haul kids and make a statement. Inside the cabin, that statement ends with an exclamation point. Ward's Auto put the Sedona on its 2015 10 Best Interiors list, an accolade warranted because everything inside oozes quality.