2012 Kia Soul Base Hatchback 4-door 1.6l on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Kia reveals Niro concept in Frankfurt, by Frankfurt and for Frankfurt

Although the Frankfurt Motor Show may be home turf to a half dozen German automakers, Kia won't have far to go when it wheels its new concept over to the Messe for the exposition in a couple of weeks. That's because the show car you see here was designed less than a kilometer away from the convention center at Kia's European design center.
It's called the Niro, and it's designed to gauge public interest - particularly the European public's - for a potential new B-segment model. Kia's not saying much else about the project, only that it was directed by its chief European designer Gregory Guillaume and that it "combines a mischievous character in a clearly robust and substantial yet stylish bodyshape" and that it incorporates stainless steel and other materials into its shape.
What we can see from the images (which you can view in the gallery above) distributed with the press release (below) is a compact crossover coupe with Kia's trademark grille (part of the neon green accents), a contrasting greenhouse, and butterfly doors to access a molded cockpit with widescreen infotainment display. For more than that, though, we'll have to wait until the concept is revealed in Frankfurt on September 10.

Kia Niro shares Hyundai Ioniq parts, could become an EV

It's time for the Chicago Auto Show, so it's no surprise that Kia has warmed up the chilly February air here with a green vehicle debut. This year it was the Niro, the brand's first dedicated hybrid, and it follows past Chicago debuts like the Soul EV and the Optima Hybrid. Like those vehicles, the Niro is not going to take long to get from the concept stage to showroom. Steve Kosowski, Kia Niro project manager, told AutoblogGreen that the first Niro hybrids will arrive in all 50 US states in about 11 months. The Niro will only be offered as a hybrid – both with a plug and without – but Kosowski could not say when the PHEV will arrive, other than, "a little later in the lifecycle." The standard hybrid will be certified as a 2017 model-year vehicle, but the PHEV might become a 2018, or even later. A PHEV will arrive "a little later in the lifecycle." Kia is on a mission (with Hyundai, see below) as it develops the Niro to get incredibly high fuel economy. Kosowski said that the defining mantra was, "Let's see what we can do when the resources are focused on hitting 50 miles per gallon and the only way the car is going to be built is with an electrified powertrain," he said. View 18 Photos Knowing that the Niro would have a battery allowed Kia and Hyundai engineers to plan things out together, because the Niro will share a lot of components with the upcoming Hyundai Ioniq. "The whole powertrain is essentially shared between the two," Kosowski said. "There are a few little tuning differences, but it's a 1.6 GDI, four-cylinder from the Kappa engine family that is the basis for both cars. The motor is sandwiched between the engine and the transmission, there's a clutch there. And the DCT is also shared between both cars." They both ride on the same 103-inch wheelbase, and the track width is similar as well. There might be some changes with the ratios and the tunings, Kosowski said, but the two companies are obviously working together to make these two vehicles very real, very soon. The main difference between the Niro and the Ioniq that the Kia is a CUV while the Hyundai is a sedan. "The market for electrified vehicles is changing rapidly." - Steve Kosowski Going into the process with electrification in mind meant "that the engineering, the platform layout, the way the car crashes, the way the car comes together, the way the car is assembled, all of that is engineered around having a battery," Kosowski said.