2012 Kia Soul Base Hatchback 4-door 1.6l on 2040-cars

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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Hyundai and Kia introduce new predictive transmission tech

Hyundai and Kia have announced that the two have developed a new transmission control system that optimizes shift logic to both improve efficiency and reduce "gear hunting." The system utilizes real-time traffic data, built-in 3D navigation and the same sensors that feed the cars' advanced safety and driver assist tech to proactively choose the right gear — even neutral in some cases — to reduce both fuel consumption and wear-and-tear. The Korean sister brands call it the "Information Communication Technology Connected Shift System," or "ICT" for short, and Hyundai says it delivers not just improved frugality, but a better all-around driving experience. ICT programming allows the transmission control unit to collect and interpret traffic, camera, sensor, navigation route, elevation and topographical data.  "Using all of these inputs, the TCU predicts the optimal shift scenario for real-time driving situations through an artificial intelligence algorithm and shifts the gears accordingly," the announcement said. "For example, when a relatively long slow down is expected and radar detects no speed irregularities with the car ahead, the transmission clutch temporarily switches to neutral mode to improve fuel efficiency." While this sounds like a primarily green play, there are quality-of-life improvements too. For example, ICT can also optimize gear selection and shift points for safer highway merges, effectively implementing the equivalent of a "Sport Mode" driving profile when a little extra punch is called for.  Hyundai says the resulting decrease in shifts was significant; in some test scenarios, such as roads with lots of curves, the number of shifts executed by the transmission was reduced by almost half. As an added bonus, these vehicles also utilized their brakes less often (11%), which would reduce wear (and accompanying maintenance costs) over time.  ICT is somewhat future-proof, too, as it was developed to incorporate vehicle-to-vehicle (V2V) data should such networks improve down the line.  The announcement did not say when the new tech would reach customers, committing only to introducing the technology "on future vehicles." If we're betting, the smart money says it will probably on a new Genesis model and trickle down from there. Related Video:

2015 Kia Sedona

Minivan sales have stagnated in recent years, and Kia tells me that no fewer than 15 models have been completely eliminated from the market since crossovers rose to prominence. So why in the world is the company not only sticking by the Sedona, but also actively investing in it, giving it a complete overhaul for the 2015 model year?
The Korean automaker isn't convinced that the minivan's "family box" reputation is truly warranted, and it sees an opportunity to snare younger, more active buyers by designing, engineering and marketing the Sedona as something versatile, edgy and comfortable. While that logic may seem both a bit familiar and somewhat far-fetched, Kia says forty-five percent of minivan buyers don't actually have kids and are instead simply looking for space, so the approach should be based at least in part on sound reasoning.
I spent an afternoon in Northern California behind the wheel of Kia's new non-minivan with a healthy does of skepticism about its new strategy, but an open mind, as well. Does the Sedona's execution live up to Kia's lofty criteria and expectations of what a nontraditional minivan should be? Will buyers ditch their CUVs for something with a little more junk in the trunk? Read on to find out.