2010 Kia Soul Plus Hatchback 4-door 2.0l on 2040-cars

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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

Kia calls reports of second US plant 'groundless'

In discussing how Kia planned to use a focus on quality to raise its brand perception and take the fight to BMW and Audi instead of Toyota, a recent article in Automotive News Europe said one of the primary constraints was production capacity; Kia simply doesn't have the ability to make enough cars to meet its aims with the plants it has.
The CEO of Hyundai-Kia is said to be reluctant to build more plants because of that focus on quality and the fact that its suppliers are stretched to the limit. The effects of that position are being felt right now with both makers losing market share, as in the case of Hyundai not being able to make enough of its Veloster Turbo for the US market.
A South Korean newspaper apparently reported last week that Kia was planning to build a second factory in Georgia with capacity for up to 150,000 units annually, and that the company would break ground as soon as this month on "KMMG2." Kia has responded to the news by saying, "The report is all groundless." The mayor of West Point, site of the current KMMG plant, said he didn't know anything about such plans, nor did the Georgia department of economic development have knowledge of a new Kia factory.

Kia previews next-gen infotainment systems at CES

While improving its quality, appeal and market share in recent years, Kia has made tremendous strides in transportation technology as well, and aims to further that at the upcoming Consumer Electronics Show in Las Vegas with new telematics and infotainment systems.
Among the new tech Kia will be displaying at CES this year will be several future advancements to its UVO system. The User-Centered Driver (UCD) concept centers around a widescreen head-up display that projects vital data such as speed, navigation directions and traffic information across 18 inches above the instrument cluster, joined by a 12.3-inch TFT display that presents the information in a 3D view, wireless mobile charging and hand-gesture recognition.
The In-Vehicle Information (IVI) concept uses a multi-display system (based around a 20-inch multi-touch center-console display) that synchronizes with a tablet or smartphone to interface with the concierge service, social networking, parking assist and smart radio functions. The system also enables vehicle-to-vehicle and vehicle-to-infrastructure communication and HD wireless connectivity.