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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

Kia reveals facelifted 2017 Cadenza

Kia has revealed a facelifted version of its Cadenza sedan. Little in the way of technical details were released to accompany these two images of the model known in its home market as the K7. However the updated model "maintains the progressive, contemporary image of the current model" with "sharper, more defined lines and wider, lower stance" compared to the existing version. Previewed in a trio of teaser renderings just weeks ago, the new Cadenza adopts a more sharply-creased appearance. Kia says that the "long [hood], gently rising shoulder line and swept-back roofline give the car a sleek, elongated silhouette." Those lines are complemented by a a window line that rises towards the rear into a sharp kick upwards in the C-pillar, with the brand's signature tiger-nose grille flanked by wraparound LED headlamps, more muscular fenders, squared-off bumpers, wide LED taillamps, and dual exhaust tips. The new Kia Cadenza is set to reach showrooms around the world in the new year ahead. The current model shares its underpinnings with the Hyundai Azera, and was introduced in Korea in 2010 before arriving in North America in 2013. The version we currently get in the United States is powered by a 3.3-liter V6 producing 293 horsepower and 225 pound-feet of torque, mated to a six-speed automatic transmission. Purposeful design for all-new Kia Cadenza - Sharper, more defined styling for Kia's full-size sedan - Distinctive, European-inspired looks with a sleek, elongated silhouette - Bold new model maintains the progressive image of existing Cadenza, promising greater refinement and luxury - On sale in overseas markets in 2016 (SEOUL) November 24, 2015 – Kia Motors has today revealed the updated exterior styling of the Korean domestic market all-new Kia Cadenza (known as 'K7' in Korea) in the first official photos of the new model. The all-new Cadenza boasts a purposeful new design and will feature high levels of interior quality and contemporary luxury when it goes on sale in overseas markets in 2016. The next-generation Cadenza maintains the progressive, contemporary image of the current model, and the sharper, more defined lines and wider, lower stance give the new model a modern and thoroughly distinctive new look – with key design elements ensuring the new Cadenza remains recognizable as a Kia.

Minivan market not what it used to be, but margins make up for it

Residual values for last year's minivans are higher than they were in 2000.
Much like the station wagon was the shuttle of Baby Boomer generation, the minivan has been the primary means of transport for Generations X and Y. Just as the boomers abandoned the Country Squire, though, those kids that were toted around in Grand Caravans and Windstars are adults, and they certainly don't want to be seen in the cars their parents drove.