2010 Kia Soul 5dr Wgn Auto + on 2040-cars

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2014 Kia Cee'd GT

Kia may be an automaker with a lot going for it these days, but it's not yet one that takes pains to appeal to performance enthusiasts. Aside from its Pirelli World Challenge team, it doesn't support any major racing programs to speak of. And despite having showcased such concepts as the GT4 Stinger and the Provo, it doesn't really offer much in the way of performance models.
That is, at least not in North America. But at the Geneva Motor Show last year, Kia got itself into the Euro hot hatch game with the launch of the Cee'd GT (and its three-door compatriot, the Pro_Cee'd GT). It's based on the Korean automaker's European-market Volkswagen Golf rival that's now in its second generation and which, in its previous base iteration, served as the Reasonably Priced Car that celebrity guests drove on Top Gear before it was replaced by a Vauxhall Astra. Now with a GT moniker attached, the Cee'd has warmed up to the point that it'd potentially be better suited towards a proper romp down twisting B-roads than serving as a celebrity punching bag.
Since Kia's first genuine performance model (like the model upon which it's based) isn't offered Stateside, we jumped at the opportunity to drive it while on a recent trip to the UK. Read on to see what we found.

Hyundai-Kia forecasts slowest sales growth in 8 years

Even with the arrival of the new Hyundai Genesis Sedan (above) and the expected introduction of at least two other new vehicles in 2014, Hyundai-Kia is estimating its sales will only increase by about 4.1 percent this year. Bloomberg has found that figure, which works out to a total of 7.86 million vehicles worldwide, to be lower than average analyst estimates of eight million vehicles. If the automaker is correct, that figure will represent the most sluggish growth for the Korean brands since 2006.
Based on an exchange rate of 1,050 won to the dollar - right now it's trading at anywhere from 1,050 to 1,052 depending on where you look - Hyundai is predicting a 3.8-percent uptick for sales of 4.9 million units, while Kia is expecting a 4.7-percent uptick for sales of 2.96 million units. That exchange rate is predicted to be part of what will hamper sales this year, with a stronger South Korean won making Japanese cars more price-competitive when cross-shopped. It's unclear how Hyundai derived its exchange rate, but 1,050 won to the dollar almost matches the 52-week high for all of 2013.
The company chairman mentioned a "low growth era" in the world economy, and weaker US sales are rumored to at least part of the reason John Krafcik recently vacated the post of Hyundai Motor America CEO, a post that has been filled by executive vice president of sales, David Zuchowski. That unexpected news capped a year in which two top execs resigned over quality issues and recalls and Hyundai agreed to settle a consolidated lawsuit over inflated fuel economy ratings for $395 million.

Kia to launch four-door coupe next year

Kia has been toying for some time with the idea of building a sporty four-door model. But according to the latest reports from Seoul, the Korean automaker intends to stop showboating and finally put one into production. And it could come as early as next year. Reuters reports that the project known internally as CK will join Kia's lineup as its second rear-drive model, alongside the larger K900. Power would reportedly come in from engines displacing 2.0, 2.2, and 3.0 liters. The target would apparently be the BMW 4 Series Gran Coupe, but with a sportier, more youthful edge. That's something which Kia has been keen to capitalize on since the success of the Soul. It took similarly unconventional approaches with the new Sportage and the recent Telluride concept, but has not managed as of yet to transfer that youthful, unorthodox vibe to the lower-slung side of its lineup. With parent company Hyundai having recently launched the Genesis premium sub-brand, the sporty, young image could be left for Kia to pursue. Only time will tell if Toyota's abandonment of its Scion brand will leave room for Kia to swoop in, or if it'll be a dead end. Reuters anticipates the new Kia to launch in May 2017, with a targeted annual production of 60,000 vehicles worldwide. Expect some elements to carry over from recent four-door coupe concepts like the Novo (pictured) from last year and the GT concept of 2011. Reports have been circulating since then that the latter would reach production. Related Video: