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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Kia Sportage makes a funny face in Frankfurt

The all-new Kia Sportage has made its big debut at the 2015 Frankfurt Motor Show, introducing sheet metal inspired by the brand's previous concepts. Our first post on the new model only featured a trio of exterior images, we now have shots of the redesigned cabin. As we said originally, both the Provo and Niro, a pair of 2013 concepts from Geneva and Frankfurt, inspired the exterior design. We still aren't sold on the new fascia, which reminds us of the old Subaru B9 Tribeca. Perhaps it'll grow on us. As for the interior, which we're seeing for the first time, it's, well, kind of exactly what we expected. The quality appears to be good and the overall design conservative. Conventional instruments flank a small color display that looks to be no more than four inches, while a larger touchscreen sits atop the center stack. Its main functions are controlled via a series of buttons found below the screen and above the HVAC controls. While the model on display in Europe sports a manual transmission, we'd expect no such gearbox to be offered in the US. Here, the smart money is on a six-speed automatic being standard, and we're betting there won't be any huge changes in the engine lineup. That should mean a 2.4-liter, four-cylinder in the base and volume models, while the range-topping SX will likely offer Hyundai/Kia's popular 2.0-liter, turbocharged four-cylinder, just like today's Sportage. We've got a full gallery of live images of the new Sportage available at the top of the page. Have a look and let us know what you think of Kia's work.

L.A. Show Favorites and driving a custom Land Rover Defender | Autoblog Podcast #757

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Joel Stocksdale. We recap the Los Angeles Auto Show and discuss what it was like and what our favorite reveals were. We also discuss a few of the cars we've been driving including a restomod Land Rover Defender from Osprey Custom Cars and our long-term Kia EV6 GT-Line. Plus, we discuss the GMT400 Chevy and GMC trucks starting to rise in value. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #757 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2022 L.A. Auto Show Editors' Picks Cars we're driving Osprey Custom Cars Land Rover Defender 2022 Kia EV6 GT-Line GMT400 GM Trucks Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.