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2016 Kia Optima builds on third-gen car's sense of style, efficiency

When Hyundai launched the sixth-generation Sonata in 2009, it gave the world its first real taste of how good a Korean car could be. When Kia launched the redesigned Optima a year later, though, it showed the world just how good a Korean car could look. The handsome design of third-generation car has translated wonderfully to its fourth generation. The attractive sheet metal is evolutionary, rather than revolutionary, building on the looks of the previous car, with Kia's trademark grille treatment stretched wide, and better integrated with the headlights. Vertical foglight surrounds and an independent lower grille, meanwhile, make for a more aggressive fascia. LED taillights, an integrated diffuser and a pair of meaty oval exhausts are the highlights in back. Once again, the links to the current car are quite clear. The new Optima should boast some improvements to the current car's technology, as well. A six-speaker stereo is standard, although audiophiles will flock to the optional 14-speaker Infinity unit. Connectivity, being what it is, was also addressed, with Kia offering a new version of the company's UVO infotainment system. Running on an eight-inch touchscreen, the Optima's latest infotainment system integrates neatly with both Android Lollipop and iOS 8. Under hood, Kia will continue to offer a standard, naturally aspirated 2.4-liter four-cylinder, as well as an optional 2.0-liter, turbocharged four-cylinder. Power for both engines is estimated to be down compared to the current car, with the 2.4 dropping from 192 horsepower and 181 pound-feet of torque to 185 hp and 178 lb-ft, and the 2.0T losing 27 of its 274 hp and nine of its 269 lb-ft. Kia is claiming that both engines have been retuned for fuel economy, although it wasn't able to provide any figures to back up that argument. On top of the 2.4 and 2.0T, Kia will also offer a 1.6-liter, turbocharged four-cylinder, complete with the company's first seven-speed dual-clutch transmission (the previous two engines are mated to six-speed autoboxes). The 1.6, which Hyundai/Kia fans will know from the Veloster Turbo and Forte range, produces 178 hp in the Optima, which is paired with 195 lb-ft of torque. Have a look at the images of the all-new Optima, and then scroll below for the official press release.

2016 Kia Cee'd GT Line brings new 1.0-liter engine to Geneva

The Kia Sportspace Concept might exhibit the future of the Korean brand's styling, but the Cee'd GT Line at the Geneva Motor Show is the first glimpse at two of the company's powertrain innovations – at least for the European market. The GT Line is meant as a compromise between the sporty Cee'd GT and the regular model. By taking this path, buyers get slightly angrier styling on the outside but more efficient engines under the hood. Offered in the three-door, five-door and wagon bodies, these models get LED running lights up front, lower side sills, an updated rear bumper, a revised exhaust design and 17-inch wheels. However, what really makes the GT Line something special is this is the first opportunity for European buyers to get Kia's new 1.0-liter turbocharged three-cylinder engine and separately its seven-speed dual-clutch transmission. The tiny mill with stop/start makes 118 horsepower and 127 pound-feet of torque in the Cee'd and is only available with a six-speed manual. Conversely, customers that want the new gearbox need to order the upgraded 1.6-liter diesel four-cylinder with 131 horsepower and 210 pound-feet of torque. All versions of this slightly warmer hatch go on sale in the fourth quarter across the pond. SPORTY KIA CEE'D GT LINE LAUNCHED WITH NEW ENGINE AND DUAL-CLUTCH TRANSMISSION GT Line model blends the looks of sporty cee'd GT and versatility of the conventional cee'd , inside and out Debut for Kia's all-new three-cylinder 1.0-litre T-GDi engine More power and torque and fewer emissions form new seven-speed DCT Kia cee'd GT Line available across Europe in Q4 2015 Kia Motors Europe will unveil a new Kia cee'd 'GT Line' specification at the 85th Salon International de l'Automobile in Geneva on 3 March 2015. In addition to a range of visual upgrades, the new cee'd GT Line signifies the arrival of Kia's all-new downsized 1.0-litre T-GDi (turbo gasoline direct injection) engine and new seven-speed dual-clutch transmission in Europe. The look of the GT, the versatility of a conventional cee'd The new GT Line offers buyers the sporty looks of the high performance Kia cee'd GT and pro_cee'd GT and the versatility of the conventional cee'd model family. The GT Line specification is available on all three cee'd body types – five-door cee'd, three-door pro_cee'd and cee'd Sportswagon.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.