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Kia slices K900 pricing amidst slow sales

Kia is learning the same hard lesson that Volkswagen learned so many years ago – it's not easy for a volume brand to sell a luxury car. The K900 luxury sedan has suffered through slow sales, moving just over 1,300 vehicles last year, and now the South Korean company is trimming the cost of entry to entice consumers. A new K900 Premium lowers the sedan's price by $5,000, from $59,500 to $54,500, not including a $900 destination charge, Motor Authority reports. While the price is lower, previously standard items, such as LED headlights, Nappa leather and a 17-speaker Lexicon stereo have been packaged as part of a new Luxury trim, which will maintain the original starting price. The two-tier scheme will force consumers to make a new decision about their K900, but that won't extend to the brute under the hood. A 5.0-liter V8 remains a standard item, making even the K900 Premium a tempting option for anyone that values straight-line thrust in a comfortable package. What are your thoughts? Is Kia merely rearranging the deck chairs on a sedan-shaped Titanic, or do you think trimming the price will do some good for the slow-selling K900? The new price is already reflected on Kia's consumer website, so head over, mess about and then come back and have your say about the move in Comments.

Goes Both Ways: Free-trade pact sees South Korean brands losing share at home

France has been vocal, but not alone, in noting the rise of the South Korean automakers in Europe. The signing of a free-trade pact in 2011 between South Korea and the EU, along with the especially value-conscious buyers in a crisis-stricken Europe, has seen market share increases measuring in the double digits for Hyundai and Kia - analysts expect 14-percent growth for the two in 2012.
A report in Bloomberg has found that there's pain at the other end, too: The pact more than halved import tariffs on European cars headed to South Korea to 3.2 percent, and prices are now close enough to domestic offerings for more South Koreans to pay the premium for foreign luxury nameplates and the cachet they confer. Products sold by the five domestic automakers hogged 92 percent of the market last year, and sales have dropped 5.2 percent this year whereas import sales have risen by 24 percent. This will mark the first year that imports claimed ten percent of the market; compare that to 2002, when domestic market share in the world's 11th largest auto market was 99 percent.
The Germans are at the head of the arrow, counting for 65 percent of imported car sales, but every foreign maker has seen double-digit gains. Analysts think foreign makes could ultimately grab 15 percent of the market.

The Kia Optima is now available as a plug-in hybrid

The Kia Optima gets electrified two ways for 2017. In addition to the conventional hybrid, there's a new plug-in version as well – makes sense, since the Optima's corporate sister, the Hyundai Sonata is offered with both options. The new Kia Optima Hybrid ditches the larger 2.4-liter internal combustion engine from the previous model in favor of a smaller 2.0, good for 154 horsepower, and mated to a six-speed automatic transmission that does away with the torque converter in favor of an electric clutch, with electric water and oil pumps to help optimize efficiency. Working in tandem with the 38-kW electric motor and juiced by a 1.62-kWh lithium-polymer battery pack, the powertrain delivers a total of 193 horsepower while targeting a 10 percent improvement in fuel efficiency over the previous Optima Hybrid. Not enough? Tew Optima PHEV that uses the same 2.0-liter four, but instead of 38 kW (51 hp), the plug-in's electric motor produces 50 kW (or 67 hp), and instead of 1.62 kWh, the PHEV's lithium-ion battery pack is rated exponentially higher at 9.8 kWh. It's said to travel for 600 miles before needing to stop, or up to 27 miles on electric power alone. And of course it can be recharged directly from the socket, taking less than nine hours on 120 volts and less than three on 240. If those powertrain components sound familiar to you, that's because they're identical to those offered in the Sonata Hybrid and Plug-In Hybrid from Kia's sister brand Hyundai. Only here they're packaged into a more angular, less curvy form and capped by a Kia badge and tiger-nose grille. Interested? There's plenty more to digest in the pair of press releases below. View 10 Photos ALL-NEW KIA OPTIMA HYBRID UNVEILED AT 2016 CHICAGO AUTO SHOW Enhanced HEV Blends Sophisticated Design and Premium Driving Experience with Focus on Efficiency - New powertrain targets 10 percent improvement in fuel economy over outgoing Optima Hybrid - 2017 model infuses aerodynamic form and function into Optima's sleek, modern design - Gas-electric sedan touts intelligent use of technology to deliver comprehensive driver-assistance features CHICAGO, Feb. 11, 2016 – Kia Motors America (KMA) today unveiled the 2017 Kia Optima Hybrid (HEV) at the Chicago Auto Show.