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Kia goes Rebel with Forte Mud Bogger for SEMA

Kia is planning a raft of six custom creations for the SEMA show this year, each representing a different region of the United States. Just the other day we brought you a teaser showing off the Sorento built for adventure to represent the Pacific region. Now the Korean automaker is giving us a glimpse at the next addition to the lineup. Based on the Forte Koup is this Mud Bogger concept, representin' the Dirty South "and the inexplicable joy of getting dirty on four wheels." It's got a suspension lifted by four inches, 28-inch off-road tires, riveted fender flares, a panoramic vinyl roof panel, and a stripped-down interior. The seats have been replaced by a pair of Sparco racing buckets, the carpet's been removed and replaced with a spray-on bed-liner, and a full roll cage has been fitted and powder-coated to match the white wheels and brush guard. Scope it out in the teaser video, and watch this space for more on the rest of Kia's localized lineup for the Vegas tuner expo. FORTE KOUP MUD BOGGER Kia returns to SEMA this year embracing the spirit of adventure found on the open road with six highly customized, hand-built concepts, each showcasing unique geographic regions found throughout the country. Bringing to life the various car cultures that help define America's love of the automobile, here's a behind-the-scenes glimpse of the Forte Koup Mud Bogger, representing the adventurous American South and the inexplicable joy of getting dirty on four wheels. Giving this one-of-a-kind Koup the clearance to tackle extreme terrain started with a generous four-inch body and suspension lift along with meaty 28-in. off-road tires. To further accommodate the massive wheel and tire combo, the fenders and side skirts were modified and custom riveted fender flares added. A panoramic roof with a vinyl pushback top gives way to the stripped-down interior where the carpet has been removed and the entire floor is lined with Line-X protective coating. The stock seats of the Forte Koup have also been replaced with two Sparco Evo II Red Race Seats and the Forte Koup Mud Bogger incorporates a hand-built roll cage powder coated white to match the wheels. This Kia with a southern flare is purpose-built for off-road fun that takes you down the road less traveled. News Source: Kia Aftermarket SEMA Show Kia Coupe Off-Road Vehicles kia forte SEMA 2015 kia forte koup

Hyundai, Kia announce buyback plan for angry Korean investors

Hyundai's controversial decision last September to move its Korean headquarters to an expansive (and expensive) new facility was met with a swift backlash by shareholders. After making the biggest land purchase in South Korean history, the company's share price took a nine-point nose dive.
Now, in a bid to get back in the good graces of its stockholders, Hyundai and its subsidiary, Kia, will make a $615-million stock buyback plan. Reuters claims this is the first time in ten years that Hyundai has made a buyback offer with the explicit purpose of pumping up share prices.
The total deal bumped up Hyundai's share prices 5.7 percent while Kia is up two percent, although neither company has fully recovered from the battering that followed the headquarters announcement. It's unclear what else it will take for Hyundai to recover the ground it lost during the land deal.

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.