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2016 Kia Cee'd GT Line brings new 1.0-liter engine to Geneva

The Kia Sportspace Concept might exhibit the future of the Korean brand's styling, but the Cee'd GT Line at the Geneva Motor Show is the first glimpse at two of the company's powertrain innovations – at least for the European market. The GT Line is meant as a compromise between the sporty Cee'd GT and the regular model. By taking this path, buyers get slightly angrier styling on the outside but more efficient engines under the hood. Offered in the three-door, five-door and wagon bodies, these models get LED running lights up front, lower side sills, an updated rear bumper, a revised exhaust design and 17-inch wheels. However, what really makes the GT Line something special is this is the first opportunity for European buyers to get Kia's new 1.0-liter turbocharged three-cylinder engine and separately its seven-speed dual-clutch transmission. The tiny mill with stop/start makes 118 horsepower and 127 pound-feet of torque in the Cee'd and is only available with a six-speed manual. Conversely, customers that want the new gearbox need to order the upgraded 1.6-liter diesel four-cylinder with 131 horsepower and 210 pound-feet of torque. All versions of this slightly warmer hatch go on sale in the fourth quarter across the pond. SPORTY KIA CEE'D GT LINE LAUNCHED WITH NEW ENGINE AND DUAL-CLUTCH TRANSMISSION GT Line model blends the looks of sporty cee'd GT and versatility of the conventional cee'd , inside and out Debut for Kia's all-new three-cylinder 1.0-litre T-GDi engine More power and torque and fewer emissions form new seven-speed DCT Kia cee'd GT Line available across Europe in Q4 2015 Kia Motors Europe will unveil a new Kia cee'd 'GT Line' specification at the 85th Salon International de l'Automobile in Geneva on 3 March 2015. In addition to a range of visual upgrades, the new cee'd GT Line signifies the arrival of Kia's all-new downsized 1.0-litre T-GDi (turbo gasoline direct injection) engine and new seven-speed dual-clutch transmission in Europe. The look of the GT, the versatility of a conventional cee'd The new GT Line offers buyers the sporty looks of the high performance Kia cee'd GT and pro_cee'd GT and the versatility of the conventional cee'd model family. The GT Line specification is available on all three cee'd body types – five-door cee'd, three-door pro_cee'd and cee'd Sportswagon.

A verified hit, Kia Soul EV will come to new markets

Today at the Chicago Auto Show, Kia introduced a new off-road Trailster plug-in concept, but the real-world news was all about how the Soul EV will be traveling to places it hasn't gone before. When Kia introduced the Soul EV in Chicago last year, it said that the car would some day be available in five states: California, Oregon, New York, New Jersey and Maryland. Today, company executives said the car will be coming to more markets – they just declined to mention where, exactly. The Soul EV is currently sold in just 17 dealerships in California, Orth Hedrick, vice president of product planning at Kia Motors America, told AutoblogGreen. "For the next stage, we were originally planning on hitting the east coast, but we are changing that around a little bit. You'll see more availability," he said. Hedrick said that the change was prompted by the simple fact that the Soul is attracting new customers. "We went back to the factory and told them it's doing very well and it's now expanded beyond an EV, it's something bigger," he said. "It's helping us get a dialogue with completely new, different customer that we normally wouldn't see in a Kia store. So we would like the opportunity to take it further." We asked if customer interest in the compliance car caught the company off guard. Hedrick said that wasn't quite the right way to look at the history of the Soul EV. "When we looked at it originally, we were trying to go beyond the compliance part," he said. "We understood, of course, that we had to do it, but we wanted to showcase something that was really strong for us, which is the Soul, and we thought it would help build out the Soul family and bring more people to see us and that's exactly what's happening. It was a little more than compliance but I think we were kind of shocked how well it was received. It's been a huge hit." "Huge" in this case means bigger than Kia's original production capacity estimates, he said, without getting into specifics. It was "significantly more than what we originally planned for," he said. The Soul EV is built in Korea and the car is sold there, the US and will be coming to Europe as well. "I don't think they're in a position to ramp up quickly," Hedrick said, "They're in the process of ramping up more and we'll have an announcement, we hope, by New York, about where we're going to go to." The New York Auto Show media days start April 1, 2015.

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.