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Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

Kia Soul EV will plug into Sky DC fast chargers, EZ-Charge network

As Kia gets ready to introduce its first plug-in vehicle to the US market, the 2015 Soul EV, it is also prepping some infrastructure improvements. The company announced today that it is partnering with Greenlots and ABB on offering Greenlots' Sky Smart Charging DC fast chargers at some West Coast Kia dealerships. Greenlots president Brett Hauser told AutoblogGreen that the program will expand to the East Coast in the future. While we don't yet know all of the monetary details quite yet – Kia says that "pricing structures and incentives" for the new EV will be coming later this month – but it appears that Soul EV buyers will be able to access the EZ-Charge network and there will also be something called a Kia ChargeUp card available. The CHAdeMO-compatible Soul EV is due to arrive in the third quarter of 2014 and the Korean company has high hopes for the car in the US. Take a closer look at the car in this video and read the announcement below. Greenlots is a San Francisco-based company that is trying to make vehicle charging as easy and open as possible. Last year, it helped with the installation of 13 DC fast chargers in the greater Vancouver, BC area. Kia Motors America Selects Greenlots to Provide EV Charging Access and Networking for 2015 Soul EV Rollout Kia to rollout Greenlots' SKY Smart Charging™ platform for seamless charging experience. SAN FRANCISCO – September 2, 2014 – Greenlots, a global provider of open standards-based technology solutions for electric vehicle (EV) networks, is partnering with Kia Motors America (KMA) and ABB, a global leader in power and automation technologies, to offer DC fast-chargers (DCFCs) at select Kia dealerships on the West Coast for the soon-to-launch 2015 Kia Soul EV. The partnership illustrates the increasing role interoperability among EV charging technology networks plays in meeting pricing flexibility demands from automakers and providing a seamless experience for EV owners. Unveiled in February 2014 at the Chicago Auto Show and rolling out in the third quarter of 2014, the Kia Soul EV is the centerpiece of Kia's Clean Mobility program, and bolsters KMA's line of environmentally conscious vehicles offering drivers an alternative to gasoline-powered transportation. The 2015 Soul EV is Kia's first ever all-electric, zero-emissions car to be sold in the U.S. Beginning in the third quarter of 2014, Kia will roll out Greenlots' SKY Smart Charging™ platform to its dealerships in California.

Provo concept name has Kia embroiled in terrorism controversy?

In the relatively lengthy press release that Kia composed for the launch of its Provo concept car at the Geneva Motor Show this week, the company never mentioned where the name came from, or what it means for the car. A very basic web search for "Provo" reveals that the inspiration for the hatch could have been a city in Utah, a township in South Dakota or a village in Bosnia. The name could be a reference to either an American (Fred) or Canadian (Dwayne) football player, and Provo might also accurately reference a "Dutch counterculture movement in the mid-1960s" or a ship in the US Navy. More likely than any of those, however, is that the Kia designers of the concept - a car that was wholly a product of the Korean automaker's design studios in Frankfurt, for the record - meant it as a play on the existing Pro_cee'd hatchback.
What the designers and Kia executives that signed off on the Provo almost certainly did not have in mind was a reference to a street name for the Provisional Irish Republican Army. That "Provo" was, according to TheDetroitBureau.com, an outlawed army faction that was blamed for some 2,000 deaths in Northern Ireland during a period stretching from 1970 to 1997.
And yet, it was that association that led Gregory Campbell, a member of parliament from Northern Ireland, to introduce legislation that would ban Kia from selling a car under the name Provo. Kia, quick to realize the sizable gaffe it has stumbled into with the name, has reportedly already promised not to use the name for a production vehicle.