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Kia calls in 87k Fortes over fan fire issue

An electrical issue on the 2014 Forte has prompted Kia and the National Highway Traffic Safety Administration to issue a recall for 86,880 vehicles across America. The problem stems from the resistor for the cooling fan that the Korean automaker has found could overheat and melt, which would increase the risk of a fire. And fires in an automobile, needless to say, are not a good thing – unless they're occurring inside a combustion chamber. The issue affects units manufactured between December 5, 2012, and April 17, 2014. Owners of said Fortes can expect to hear from Kia to arrange to bring their vehicles in to their local dealer to have the multi-fuse unit replaced – and, for those manufactured between December 5, 2012, and January 27, 2014, the cooling fan as well. Vehicles equipped with the 1.8-liter engine will also have their ECUs reflashed while they're at it. RECALL Subject : Cooling Fan Resistor May Melt Report Receipt Date: JAN 16, 2015 NHTSA Campaign Number: 15V015000 Component(s): ELECTRICAL SYSTEM Potential Number of Units Affected: 86,880 Manufacturer: Kia Motors America SUMMARY: Kia Motors America (Kia) is recalling certain model year 2014 Kia Forte vehicles manufactured December 5, 2012, to April 17, 2014. In the affected vehicles, the cooling fan resistor may overheat and melt. CONSEQUENCE: If the cooling fan resistor overheats and melts, there is an increased risk of a vehicle fire. REMEDY: Kia will notify owners, and for vehicles produced from December 5, 2012 to January 27, 2014, dealers will replace the cooling fan resistor and multi-fuse unit. For vehicles produced from January 28, 2014 to April 17, 2014, dealers will replace the multi-fuse unit only. Owners of vehicles with a 1.8L engine will also have the engine control unit software updated. The recall is expected to begin February 24, 2015. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC113. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

Kia will launch a fully autonomous car by 2030

Kia promises to have a fully autonomous vehicle on sale by 2030, and the South Korean automaker will provide an early preview at that next-gen tech by launching the Drive Wise sub-brand at the Consumer Electronics Show. The new branding will encompass all of the company's advanced driver assistance systems and innovations in the human-machine interface over the next 15 years. Before Kia's fully driverless vehicle hits the street, the company thinks that partially autonomous Drive Wise technology could be ready by 2020. These early steps are largely what the company has on display at CES. Tech like Highway Autonomous Driving and Urban Autonomous Driving use sensors and GPS to allow a model to control itself. An Emergency Stop System can automatically get the car off the road if there's a problem, and an electronic valet would even allow a vehicle to park without a driver inside. Kia took a major step toward its autonomous future in December 2015 when it received permission from Nevada to test driverless tech on public roads there with a Soul EV (pictured above). The company and Hyundai have also pledged $2 billion in research through 2018 to help bring these advanced systems into production. Kia also folds future in-vehicle tech under the Drive Wise branding, and its I-Cockpit concept shows some of these solutions off at CES. This demonstrator of a next-gen vehicle cabin supports gesture controls and can detect an owner's fingerprint to adapt the interior to the person's preferred music and climate settings. Autonomous tech is one of the hottest parts of the auto industry right now, and a host of companies are ready to challenge Kia's coming innovations. For example, General Motors plans to test a network of driverless vehicles with ridesharing service Lyft, and Ford and Google might form a similar partnership. BMW also could show of a concept with a nearly production-ready solution early in 2016. Kia Motors introduces new 'DRIVE WISE' sub-brand for autonomous driving technologies - Kia 'DRIVE WISE' encompasses future Advanced Driver Assistance Systems - DRIVE WISE intelligent safety technologies exhibited at 2016 Consumer Electronics Show in Las Vegas - U.S.