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Hyundai now on the electric offensive to catch up with Tesla

SEOUL — Hyundai, an early backer of hydrogen cars, has watched the electric rise of Tesla, including on its home turf. Now's it's going on the offensive in the battery-powered market led by its U.S. rival. The South Korean company plans to introduce two production lines dedicated to electric vehicles (EVs), one next year and another in 2024, according to an internal union newsletter seen by Reuters. Euisun Chung, leader of the Hyundai Motor Group conglomerate that also includes Kia Motors, has also held a series of meetings since May with his counterparts at Samsung, LG and SK Group, which make batteries and electronic parts. The purpose of the talks, which were publicly announced, was for Hyundai to try to secure batteries at a time of tight supply as the race for EVs intensifies, according to several industry sources. Those manufacturers also supply the likes of Tesla, Volkswagen and GM. Hyundai told Reuters it was collaborating with Korean battery suppliers "to scale up" its electric car production efficiently. It declined to comment on any plans to introduce dedicated production lines. Samsung, LG and SK declined to comment. The moves indicate the carmaker is moving aggressively to expand its electric capacity, days after Chung announced on July 14 that Hyundai Motor Group aimed to sell 1 million battery EVs a year and grab a global market share of over 10% by 2025. There's some way to go; Hyundai Motor Group sold 86,434 battery EVs last year, according to data from industry consultant LMC Automotive. That was above the 73,278 sold by Volkswagen Group but behind the 367,500 delivered by Tesla. Hyundai, the world's No.5 automaker together with Kia Motors, said its agility allowed it to lead the charge into EVs. "We are certain Hyundai is never going to fall behind," it added. No Kodak moment A senior Hyundai insider, who declined to be identified because of the sensitivity of the issue, said the company had not been concerned about Tesla when the Silicon Valley company was producing high-end cars. But it became more worried when Tesla brought out a cheaper Model 3 in 2017, according to the insider, who described it as a "strategic victory." No traditional automaker has been successful yet in catching up with Tesla, which retains an edge in battery and software technology.

Kia slices K900 pricing amidst slow sales

Kia is learning the same hard lesson that Volkswagen learned so many years ago – it's not easy for a volume brand to sell a luxury car. The K900 luxury sedan has suffered through slow sales, moving just over 1,300 vehicles last year, and now the South Korean company is trimming the cost of entry to entice consumers. A new K900 Premium lowers the sedan's price by $5,000, from $59,500 to $54,500, not including a $900 destination charge, Motor Authority reports. While the price is lower, previously standard items, such as LED headlights, Nappa leather and a 17-speaker Lexicon stereo have been packaged as part of a new Luxury trim, which will maintain the original starting price. The two-tier scheme will force consumers to make a new decision about their K900, but that won't extend to the brute under the hood. A 5.0-liter V8 remains a standard item, making even the K900 Premium a tempting option for anyone that values straight-line thrust in a comfortable package. What are your thoughts? Is Kia merely rearranging the deck chairs on a sedan-shaped Titanic, or do you think trimming the price will do some good for the slow-selling K900? The new price is already reflected on Kia's consumer website, so head over, mess about and then come back and have your say about the move in Comments.

2020 Kia Cadenza shows its new face in mid-cycle refresh

When we drove the all-new 2017 Kia Cadenza a few years back, our main takeaway was that "it's fine." There was nothing particularly remarkable about it, but it's a solid sedan. With the facelifted and refreshed 2020 Cadenza just revealed today, Kia looks like it's reaching a bit more, in an attempt to move beyond general goodness. The 2020 Kia Cadenza, teased last week, takes a stab at bold design. A concave V-shaped grille is the main styling element up front, as our eyes constantly drift to that funky chrome every time we examine the car. It looks like Kia was just riffing off the old grille, and decided to make it bigger while adding in a crease. Those headlights are new, too. They're much narrower and smaller than the old units, and we think they help the face of the new car tremendously. Kia attacked the rear of the Cadenza in a similar fashion. The taillights now stretch across the entire rear of the sedan, connected by an interesting dashed line coming in from both sides and meeting in the middle. It's just another example of Hyundai/Kia designing taillights with a sense of style. We're reminded of the new Hyundai Sonata that went in a bold new path itself at the NY Auto Show. Changes to the interior are relatively significant for just a mid-cycle refresh. There's a new, widescreen 12.3-inch touchscreen that forced a new air vent layout. Along with the rethought center stack, the center console gets changed up with a new gear shift lever and button/storage layout below that. It all comes off as a much more premium design than before. Adding further to that motif is a digital gauge cluster seen on this model. The Cadenza is supposed to be a luxurious sedan, and Kia is certainly answering the call with added tech on the interior. Unfortunately, we're still in the dark from a powertrain perspective. The Cadenza is currently offered in the U.S. exclusively paired to a 3.3-liter V6 and eight-speed automatic transmission. This reveal today was for the Korean-spec K7, (same as our Cadenza), so U.S. powertrain options remain unspoken. We'll expect details on the U.S. spec car to drop before the end of the year, and for this model to go on sale later in 2019 or sometime in 2020.