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Kia teases K5/Optima again, in two different ways

When Kia teased a drawing of the third-generation K5 sedan for the Korean market — our Kia Optima — the pictured red sedan adopted a fastback shape and detailing somewhere in between evolution and revolution. The South Korean automaker has teased the K5 a second time with two different takes on the next-gen four-door, one of them tipped all the way to the side of revolution, the other presenting a refined evolution. The revolutionary takes (second and third in the gallery above) look as if the spirit of SEMA bled across the Pacific to Seoul. In these two drawings, the K5 has been lowered, widened, given a jutting front fascia rife with intakes, set on giant wheels with rubber-band tires, and slathered in color-shifting violet and lavender paint. The leanness makes the family sedan look more like a coupe, especially from the hippy and winged rear three-quarter.  The evolutionary take (the silver car that's first in the gallery), found on Kia's Korean site, looks more like the car everyone has a chance of getting. The drawing provides a handsome basis for the exaggerations in the other renderings; everything's here from the SEMA-fied version, only toned down. We gather that, on the outside, designers intend to make their statement with the sheetmetal behind the B-pillar. The lines create a fastback profile, stressed by the chrome cradle running from one A-pillar, around the backlight to the other A-pillar. If the shutlines are accurate, the decklid will be split by a dark portion that acts to extend the rear window graphic and a body-colored panel. Racy vents aft of the rear wheels tie into wide chrome exhaust finishers and a prominent, slatted diffuser.  Kia's thrown a lot of copy at what it's going for with the next K5/Optima, talking about the "evolution of dynamics" and noting how this car will turn the "Tiger Grille" into the "Tiger Face." Part of that involves merging elements of the grille and headlights into a more organic piece. The K5 looks like it will adopt a restrained version of the new headlight-grille combination recently shown on the redesigned Hyundai Grandeur (our Azera, no longer on sale here). We'll be seeing more of it in the future.

2014 Kia Cee'd GT

Kia may be an automaker with a lot going for it these days, but it's not yet one that takes pains to appeal to performance enthusiasts. Aside from its Pirelli World Challenge team, it doesn't support any major racing programs to speak of. And despite having showcased such concepts as the GT4 Stinger and the Provo, it doesn't really offer much in the way of performance models.
That is, at least not in North America. But at the Geneva Motor Show last year, Kia got itself into the Euro hot hatch game with the launch of the Cee'd GT (and its three-door compatriot, the Pro_Cee'd GT). It's based on the Korean automaker's European-market Volkswagen Golf rival that's now in its second generation and which, in its previous base iteration, served as the Reasonably Priced Car that celebrity guests drove on Top Gear before it was replaced by a Vauxhall Astra. Now with a GT moniker attached, the Cee'd has warmed up to the point that it'd potentially be better suited towards a proper romp down twisting B-roads than serving as a celebrity punching bag.
Since Kia's first genuine performance model (like the model upon which it's based) isn't offered Stateside, we jumped at the opportunity to drive it while on a recent trip to the UK. Read on to see what we found.

Car buyers are paying big money for technology they don't use

J.D. Power released the results of its Tech Experience Index study that measures "how much owners like [in-car] technologies and how many problems they experience with them." Among the study's findings, automakers are loading vehicles with more software and digital experiences that owners claim they never learn how to use or decide they don't need. For example, owners report to J.D. Power that gesture controls, like those used by BMW (spinning a finger, for instance, can raise or lower the audio volume), don't improve the overall ownership experience. In fact, gesture controls received the lowest overall satisfaction score in the study for a second consecutive year. In another example, the study found that 61% of owners claim never having used "in-vehicle digital market technology," while 51% of respondents said they didn't need it. Driver/passenger communication technology was another sore point with users, with 52% saying they have never used the technology, and 40% of those saying they have no need for it. (10 Features owners say they want, and 7 they really don't). Conversely, some technologies are well received by owners. For American owners, rear-view cameras and so-called "ground view" cameras were among the top three desired technologies. We assume that "ground view" is a surround-view or 360-degree camera system. The one-pedal driving possible in a number of EV's with adjustable regen braking also scored very high marks and few claimed issues.  While it could be argued that owners who don't want to use a specific piece of technology should just avoid using it, the reality is that all of these unused features add cost to the final price of any vehicle. Considering that the average transaction price of a new vehicle hit a record $45,031 in September of 2021, controlling spiraling costs is a big deal. J.D. Power's survey results found that dealerships can play a big role in explaining new technology to buyers. Scores for some technologies like trailer assistance received higher scores from owners who received training from their dealers. Unfortunately, 71% of owners say they were taught how to use tech from outside sources whereas only 30% learned from a dealer. The results of this study are the product of responses from 110,827 owners of current model-year vehicles that J.D. Power surveyed after 90 days of ownership from February through July 2021.