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Auto blog
Autoline streaming live from Detroit Auto Show right now
Mon, Jan 13 2014As you can already see, the Autoblog team is digging deep to bring you everything from the Detroit Auto Show media days today and tomorrow, with obsessive coverage of all of the new sheetmetal, hot concepts and industry news. But we're hardly alone in Cobo Hall, and our friend John McElroy and his Autoline team have fired up a live video webcast with interviews from the show floor that you can watch right now by scrolling below. The daily streaming broadcasts start at 1:00 PM Eastern today and tomorrow, with a large number of A-list executives, designers, and product planners from both domestic and foreign automakers are expected to sit in. Interviewees scheduled to appear include Al Gardner, President and CEO of Chrysler; David Zuchowski, brand-new President and CEO of Hyundai Motor America; Doug Scott, Truck Group Marketing Manager at Ford; and Peter Schreyer, President and Chief Design Officer at Kia. For the live feed and a full list of guests for both days, scroll below. Live broadcast by Ustream [Pop-out Chat Window] Day One Al Gardner, President and CEO, Chrysler Brand Ludwig Willisch, President and CEO, BMW of North America Doug Scott, Truck Group Marketing Manager, Ford Tim Mahoney, Chief Marketing Officer, Global Chevrolet Heiko Schmidt, Head of C-Class Product Planning, Mercedes-Benz USA Filip Brabec, Product Planning Manager, Audi of America Day Two Bob Ferguson, Senior Vice President, Global Cadillac Dave Zuchowski, President and CEO, Hyundai Motor America Mike Manley, President & CEO, Jeep Brand Peter Schreyer, President and Chief Design Officer, Kia Tom Kearns, Chief Designer, Kia Design Center America Jim Lentz, COO, Toyota Motor NA Tony Nicolosi, President & CEO, Volvo Cars North America Jose Munoz, Executive VP & Chairman, Nissan Americas Auto News Detroit Auto Show Audi BMW Chrysler Ford Kia Videos Detroit Autoblog 2014 Detroit Auto Show autoline Peter Schreyer
2018 Kia Stinger GT Drivers' Notes Review | Punching above its weight
Fri, Jan 19 2018The 2018 Kia Stinger GT is a breath of fresh air in the Korean automaker's lineup. After years of building cheap and mostly forgettable appliances, Kia (and Hyundai) finally started to build truly solid products that no longer needed to be marketed as just a value proposition. Once the company finally got reliability, build quality and styling down, it really needed to focus on performance if it had any plans to be a fully-rounded automaker. Hyundai is doing very much the same thing with cars like the new Veloster N. On paper, we should be comparing the Stinger GT to cars like the Dodge Charger. Size, pricing and power are all about the same, but that's not really where we're at. Kia is talking more about cars like the Audi A5, BMW 3 Series and other luxury sedans — and that's how we're seeing it too. It shows just where Kia is aiming with this car. The car we have this week is the base GT, the lowest-spec model available with the 365 horsepower twin-turbo V6. This is the same engine that's available in the Genesis G80 Sport. While the GT1 trim doesn't get things like a moonroof or a 720-watt stereo system, it's still pretty well-equipped. You get heated leather seats, power front seats, a touchscreen infotainment system with Apple CarPlay and Android Auto, keyless entry and dual-zone climate control. Performance upgrades include Brembo brakes and 19-inch wheels with Michelin Pilot Sport 4 tires (our car was wearing all-seasons thanks to old man winter). Associate Editor Joel Stocksdale: Ever since I attended the Stinger's debut in Detroit last year, I've been eager to drive one. On paper, it sounds bang on. It has aggressive, muscular styling inside and out, is only available in rear- or all-wheel-drive, and has a pair of potent turbo engines, either a 255-horsepower four-cylinder or a 365-horsepower V6. Finally, this past week, I had the chance to drive a rear-drive GT with the twin-turbo V6, and it absolutely lived up to expectations. One of the first things that delighted me was the steering and handling. The helm is very quick and accurate, and the chassis feels light, communicative, and easy to manage. This was particularly helpful since, although I drove it on the one warm day in Detroit this winter, it was still wet and slippery outside. The engine is a charmer, too.
Kia's Super Bowl ad parks the Optima in a Walken closet
Thu, Feb 4 2016Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.
