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LeBron James ad claims $10M fan bet proving he drives K900

As one of the nation's most famous and top paid professional athletes, LeBron James' Kia K900 sponsorship has always left us suspicious to its sincerity. The basketball player could buy any other vehicle in the world but claimed to be a fan of Kia's rear-wheel drive sedan even before he signed up as the brand's pitchman. While no weirder than many other NBA auto ads, the idea is still hard to believe. The company now wants to challenge the cynics with a three-commercial campaign called The Truth that stars King James responding to actual tweets about him driving the K900. The first commercial titled Ten Mil (above) starts with James checking Twitter and finding a skeptic that bets $10 million that the player doesn't drive the K900 to games. Since that's not the case, James confirms that a wager on social media is a binding contract and hops in the Kia with an armored car following him to go pick up the cash. However, the spot misses the mark slightly because we still only have James' word that he really takes the Kia to games Once the spots start airing, you can bet Cleveland fans start keeping an eye on how the player arrives to Quicken Loans Arena. It better be in the K900 for this campaign to work. LEBRON JAMES TELLS "THE TRUTH" ABOUT DRIVING HIS KIA K900 LUXURY SEDAN 11-Time NBA All-Star Responds To Real Tweets in New Ad Campaign First of three spots from "The Truth" campaign will begin airing on TV tonight and can be viewed at Kia.com and YouTube.com/Kia Multiplatform campaign will run through the remainder of basketball season and includes television, digital and social media elements IRVINE, Calif., December 3, 2015 – Last year, when LeBron James Tweeted "Rolling around in my K900. Love this car!!" and later stated he was a K900 driver before becoming Kia Motors' luxury ambassador, naysayers took to social media to question the validity of his claims. Now, with sales of Kia's rear-drive luxury sedan up considerably over 2014 levels, the 11-time NBA All-Star and avid car collector is tackling that skepticism head-on to prove the K900 is in fact "Fit For A King" in a new ad campaign from Kia Motors America (KMA).

World Car Awards finalists snub American-branded vehicles — except for Bronco

The list of World Car Awards has been whittled down to 10 finalists, but only one American brand — Ford — appears among the remaining nine carmakers for this yearÂ’s top award. The Bronco is there, and it also is balloted as a finalist in the design category. The other categories are performance car, urban car, electric vehicle and luxury model. Each category has five finalists except World Car, which has 10. One brand conspicuous by its absence in any category: Tesla. The winner in each is scheduled to be crowned March 27 at the New York International Auto Show in Manhattan. This year marks the 20th year of the World Car Awards and the partnership with the New York show. The selection process involves 100-plus automotive journalists from 29 countries who vote, as they review and test-drive the eligible vehicles for the 2024 awards. Their journey is captured virtually on World Car TV. If youÂ’re counting, the brands that appear most on the six finals lists are Mercedes-Benz (four times), BMW (also four), Hyundai (three), and Volvo (three). HereÂ’s the full listing. A video clip showing all of them is here: World Car -BYD Seal / Atto 4 -Ford Bronco -Hyundai Kona / Kona Electric -Hyundai Santa Fe -Kia EV9 -Mazda CX-90 -Subaru Crosstrek -Toyota Prius -Volkswagen ID.7 -Volvo EX30 World Car Design of the Year Ford Bronco Ferrari Purosangue Toyota Prius Volvo EX30 Zeekr X 2024 World Electric Vehicle BMW i5 Kia EV9 Mercedes-Benz EQE SUV Volkswagen ID.7 Volvo EX30 2024 World Luxury Car - BMW 5 Series / i5 - Lexus LM - Mercedes-Benz CLE - Mercedes-Benz E-Class - Mercedes-Benz EQE SUV 2024 World Urban Car  - Abarth 500e - BYD Dolphin - Lexus LBX - Suzuki Fronx - Volvo EX30 2024 World Performance Car - BMW M2 - BMW XM - Ferrari Purosangue - Hyundai Ioniq 5 N - Porsche Cayenne Turbo E-Hybrid

Kia blind spot monitoring and crash avoidance wins 2020 Autoblog Technology of the Year Award

The Autoblog 2020 Technology of the Year winner is Kia’s blind spot system. We judged the combination of blind spot monitoring and active blind spot crash avoidance on the 2020 Kia Telluride as the best in the industry. The Kia blind spot system won with 204 points, beating the Mercedes E-Active Body Control (189), Subaru DriverFocus (182) and Ram Multifunction Tailgate (139). AutoblogÂ’s editorial staff extensively tested the technologies last fall in Michigan. Three main questions were asked, and editors assigned point values out of 10 based on how well these technologies answered them. The questions were: What is its purpose? Does it work? Does it advance the industry? KiaÂ’s system starts with a traditional blind spot warning light in the side mirror. When equipped with the available head-up display, thereÂ’s a second warning light beamed onto the windshield in your line of sight adjacent to other information. This lets you know if thereÂ’s a car in your blind spot without even turning around to look. It isnÂ’t a feature exclusive to the Telluride (Mazda does something similar), but Kia takes it a step further. The next level of warning is slightly more intense. If you activate the turn signal while the car senses something is in your blind spot, the steering wheel begins to gently vibrate. ItÂ’s not a violent or distracting buzz, but itÂ’s enough to grab your attention. A warning chime is also activated at this time. 2020 Tech of the Year Winner.00_12_25_10.Still030 View 24 Photos The cherry on top is something Kia calls the “Blind Spot View Monitor.” It uses a system of cameras to display a live camera feed of either the left or right blind spot in the central digital portion of the gauge cluster when the turn signal is activated. Hyundai uses a similar system in the Palisade and new Sonata. The monitor in the cluster allows you to see your blind spot from the ground up in the gauge cluster without having to turn your head. The view is dependent upon road conditions, but itÂ’s a nicely integrated blind spot camera feed – the resolution is solid, and itÂ’s still useful to a degree at night. We find KiaÂ’s implementation to be superior to HyundaiÂ’s, where the camera feed takes over the digital speedometer or tachometer when you flip on the turn signal. Kia sets the camera feed in the center screen where the trip computer normally displays.