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Kia and LeBron going biblical with K900 King James Edition

Kia looks poised to reveal a new special K900 sedan after its celebrity spokesman and NBA baller LeBron James revealed this image on his Facebook page. There's little to be discerned from the tightly cropped image, but judging from the badge it depicts and the accompanying #K900, it seems like we'll be looking at a special edition of the Korean automaker's flagship sedan called the King James Edition - an apparent play on the King James Version of the bible and LeBron's last name. The special sedan appears to wear a red and black color scheme that we wouldn't be surprised to see extend beyond the side grille to other blacked-out trim pieces (like the wheels, front grilles, mirrors, badges and window surround), but we'll have to wait for Kia to reveal the full thing to say for sure. We may not have to wait very long, though, as the other accompanying hashtag seems to suggest it could debut at the All-Star game taking place this weekend.

Kia Soul EV spied, shows over 250-mile range

The upcoming Kia Soul EV has been spied again at the Nurburgring. This time, it was wearing substantially less camouflage, revealing a shape very similar to conventionally powered Kia Soul prototypes. We also get our first look at the compact hatchback's interior. The interior reveals that the Soul EV should have impressive driving range, too. We'll get to the design aspects of this prototype in a moment, but first we want to address the car's range, which is shown on the infotainment display. It clearly shows that this car had 92 percent of its charge remaining, with an estimated range of 437 kilometers, or about 271 miles. That's a lot of range, and it's also in keeping with the European range estimate for the Hyundai Kona Electric, which was 292 miles. We don't expect quite that much range in the U.S., since the Kona is rated for 258 miles under EPA testing. But this makes us think the Soul could have roughly the Kona's U.S. range, which would be impressive. This could also suggest that the Soul EV will have the same 201-horsepower electric motor as the Kona and the Kona's cousin, the Niro EV. It isn't just range that's revealed with this prototype. This example gives us the best look we've had yet at the little electric. It shows us that the Soul EV shares the same boxy shape, boomerang-shaped taillights, and full-width headlights of the gasoline models. There are some unique deviations, though. While the wide headlight section is the same shape as the internal combustion model, it actually appears to house the main illuminating lights. The other version puts the lights for forward illumination lower in the front fascia. On the Soul EV, these lower light pods are still there, but they appear to be for accent lighting, maybe turn signals or possibly fog lights. The large lower grille of the gasoline Soul is also virtually gone except for a small opening at the bottom. It will be interesting to see what Kia does with all this extra space. The interior is an evolutionary take on the current model. The biggest difference appears to be a revised infotainment system with a wider screen and buttons placed underneath, rather than on each side. This being the EV model, it has a little rotary knob for shifting rather than a lever, and the instrument panel shows a speedometer and a dial that provides power information. The doors seem to have some interesting metallic trim with swoopy patterns.

Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.