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NBA players make some weird car commercials

If you've been watching Round 1 of the NBA Playoffs this year (or network television in general), there's a great chance that you've seen the spot above. If you're like me, you've also found the premise slightly ridiculous. Don't get me wrong, I think the Kia K900 is a spacious, well-appointed large car, and a value at that. But LeBron has made more than $130,000,000, just from playing basketball, in the last decade; the dude has got to have a man cave or something. But Kia's commercial is far from the most far-fetched where NBA players and cars are concerned. As you'll see below, long before Blake Griffin was pretending his Kia was a horse, pro ballers have been pitching products, and pitching them badly. (It's not car-based, but I would never forgive myself for not dropping the link to this spot featuring all of the 1986 Boston Celtics, shilling for a steakhouse. Horrifying.) Enjoy the carnage, and the rest of the second season. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Wilt Chamberlain – Volkswagen Beetle King James might have an acre of legroom in his K900, but Wilt The Stilt wasn't so lucky with the original Volkswagen Beetle. Wilt Chamberlain measured out at 7-feet, 1-inch, making him just slightly too large for the love bug. With this spot, VW employed the same self-effacing charm that made its legendary "Lemon" ad so impactful. (And Billy Cunningham gets a cameo out of the deal.) This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Carmelo Anthony – Eastern Motors Washington D.C.-area Eastern Motors knows what it has with this jingle. That's one hell of a hook. You probably won't believe Carmelo Anthony's half-hearted lip-syncing (and air drumming), but there's a good chance that the song will have you bobbing your head at the end of thirty seconds. Mission accomplished. Anyway, the formula must be pretty dialed in; Melo's spot is pushing ten years old but Bradley Beal's version from 2014 sounds eerily familiar. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. San Antonio Spurs – H-E-B The San Antonio Spurs may have a two-decade dynasty going, but they're still a small-market NBA team. That means that even big stars, like Hall of Fame locks Tim Duncan and Manu Ginobili, occasionally get hooked up for local spots.

Hyundai, Kia and U of M studying 'highway hypnosis'

Next up on the hot-button list of things that can kill you behind the wheel: "highway hypnosis." That's the zombie-like, autopilot phase you get into on a long highway drive when there isn't much to distract you, like curves or traffic. Digging further into what it is and how to combat it, Hyundai-Kia engineers and the University of Michigan are commencing a study that will measure brainwave activity in order to track the body's slide into highway hypnosis.
We're not sure how much overlap this has with Mercedes-Benz's Attention Assist, which tracks more than 70 in-car parameters to determine when you're not focused on the road anymore. That system is billed as an alarm against fatigue, in our experience it does more than that - if you use your phone while driving, for instance, it will chirp.
They don't know what form a warning system will take yet, but Hyundai-Kia plans to develop a method for warning drivers when they being to zone out. According to the National Highway Traffic Safety Administration, there were more than three thousand deaths and nearly 400,000 injuries due to distracted driving in 2011.

2021 Kia K5 is a Stinger-inspired midsize sedan

Love the idea of the rear-wheel-drive Kia Stinger but just can't swing the price tag? The 2021 Kia K5 promises to be the next-best thing, while also delivering the practicality and comfort expected of a modern midsize sedan.  "K5" has been the name of the Korean-market Optima since its major redesign in 2010, and with the 2021 model, that name is coming to America. With this re-branding comes a major overhaul to Kia's four-door family car, including available all-wheel drive and a new performance GT model that will likely be met with approval by fans of the Stinger sport sedan.  On the outside, the K5 looks like, well, an Optima. Kia seems content with its current "tiger face" design. The new K5 design has obvious influences from the Stinger, but that car's design wasn't really all that much of a departure from the previous-generation Optima's, so the family resemblance remains strong. As with any major redesign, there's plenty more action underneath the K5's sheet metal. The new sedan will be offered with two turbocharged engines and, for the first time in a front-wheel-drive Kia sedan, an all-wheel-drive option will be offered for those who want a little more all-weather functionality.  The base engine will be a 1.6-liter four-cylinder producing 180 horsepower and 195 pound-feet of torque. On the base-model LX, it will be paired exclusively with an eight-speed automatic transmission (no CVT here, at least not yet) and front-wheel drive. On the LXS and GT Line, all-wheel drive will be available.  For those who want performance, the GT model is your ticket. Powered by the company's new 2.5-liter turbo-4, the GT will boast 290 hp and a class-leading 311 lb-ft of torque paired with an eight-speed dual-clutch automatic transmission. Kia says this combo will be good for a 0-60 time of 5.8 seconds.  Inside, the K5 gets numerous upgrades over the outgoing Optima. Shown here in GT-Line and GT guise, the interior will be available with perforated leather seating options with contrast stitching for a little added pizzazz. The flat-bottom steering wheel pictured is also exclusive to the GT-Line and GT trims. Other available features include wireless device charging, heated and ventilated front seats, and a heated steering wheel. The base infotainment system will be an 8-inch touchscreen unit with a 10.25-inch upgrade available; both will be powered by the latest revision of Kia's excellent UVO software suite.