2015 Kia Sorento Lx on 2040-cars

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65k Kia Sorento models face NHTSA probe for shattering sunroof

The National Highway Traffic Safety Administration isn't ready to give up its investigation into spontaneously shattering sunroofs in the 2011-2013 Kia Sorento yet. In fact, it has actually broadened it into a full engineering analysis affecting as many as 65,347 vehicles.
The investigation started in 2013 when NHTSA received 15 complaints about breaking sunroofs in the crossover. Since then, the regulator requested data from Kia and found that there have been 95 complaints of the roof abruptly braking. In many of those cases, the vehicle was moving at the time. People have been injured when this happens; NHTSA found 14 incidents where at least one person in the vehicle suffered from cuts or scrapes.
According to the investigation document, Kia also conducted its own internal review but couldn't find any defects. The company claims that the only way for the roof to break is for an object to strike it. Although, it does admit that the large surface of the sunroof on the Sorento could be the cause of the high frequency of damage. NHTSA's Office of Defects Investigation isn't convinced and calls it "concerning." It's pressing forward to find more details in the engineering analysis.

Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

Subcompact Crossover Comparo Roundtable | Autoblog Podcast #599

This week, we've got a special episode of the Autoblog Podcast, wherein you'll hear the extended version of the roundtable discussion from our Subcompact Crossover Comparison. In it, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski, Senior Editor, Green, John Beltz Snyder and Associate Editor Joel Stocksdale. After extensive testing (and filming) in Northern Michigan, our editors break down what they liked and loathed about the Honda HR-V, Hyundai Kona, Jeep Renegade and Kia Soul. Grab a cup of coffee with us, and enjoy. Autoblog Podcast #599 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: