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Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

2018 Kia Stinger GT Long-Term Review Update | What living with the Stinger is like

You're going to like looking at it, and everyone else will too Man, this car is slick. It's long and low with curves in all the right places. Kia toed the line between in-your-face sportiness and luxury with every design decision on this car. I don't often feel the urge to look back at a car as I walk away, but the Stinger has a way of drawing my eye back to it wherever I go. The bright red paint might be partially responsible for this, but I've found I'm not alone. Everywhere I drive, this car turns heads and brings about inquisitive stares from onlookers — the Kia badge just causes brows to furrow deeper. Never in history have random passersby been this interested in a Kia. It makes sense, though. We don't often see completely new, from-the-ground-up sports sedans these days. The Stinger's fastback shape just makes it even more enticing and refreshingly different. Noticing the sidewalk interest in a car like the Stinger gives me a glimmer of hope for other great sedans to make it through the crossover-apocalypse. Big car, but a small back seat The usable space in the rear seat runs counter to how long and large the car looks. First off, the way the door is shaped makes for a narrow space to slide your body through. It's wide on top but narrows closer to the ground. That's no problem for a young and limber person such as myself, but less flexible folk may find it annoying. With the seat positioned for my 5-foot-10-inch frame, rear legroom is a bit scarcer than I would have thought. Throwing kids back there would be fine, but it still came off as one of the larger disappointments in my book. You'll enjoy the cargo space, though. Hatches are almost always more utilitarian than sedans with trunks, and this trend continues for the Stinger. Loading and unloading is an easy task, and you can shove a ton of stuff back there. Somewhat limited visibility through the short rear window from the driver seat is the only downside of the rear hatch design. It has a dual personality This car firmly plants itself onto the list of ideal daily drivers. Leave it in Comfort mode, turn the Harman Kardon stereo up, and relax on your way to the office. Twist the dial over to Sport, and you'll blow everybody else away getting on the highway as you head home. Like we said in our last long-term update, the Stinger is the perfect GT car, and we stand by that. You can use it as a backroad scalpel on weekends. However, I wouldn't go so far as to say it handles like a sports car.

Porsche tops J.D. Power quality index as Korean brands soar

While complaints about infotainment systems remain a thorn in the side of automakers for J.D. Power's annual Initial Quality Study, there's a lot to celebrate this year. The average number of problems reported per 100 vehicles fell to 112 in 2015 – a three-percent improvement compared to 116 in 2014. The results of this year's survey are based on the responses of over 84,000 people about problems within the first 90 days of buying or leasing a 2015 model-year vehicle. For the third consecutive year, Porsche tops the rankings with an average of 80 problems per 100 vehicles. Although, that's slightly more than the 74 the German sportscar maker scored in 2014. "While the Japanese automakers continue to make improvements, we're seeing other brands, most notably Korean makes, really accelerating the rate of improvement," Renee Stephens, vice president of US automotive quality at J.D. Power, said in the study's release. In fact, Kia ranks as one of the biggest movers in this year's list. The Korean brand jumped to second place from seventh last year. The company had an average of 86 problems per 100 vehicles, a 20-point improvement. Third place went to Jaguar with an average of 93 problems reported, versus last year's second-place finish with 87 of them. Fourth place was Hyundai, and fifth-place Infiniti also earned a gold star for improvement with 97 issues per 100 vehicles – 31-points better than last year. Fiat still anchored the bottom of the list. However, its 161 problems this year is a lot better than the 206 in 2014. Ranked by nationality, Korean brands (Hyundai and Kia) are now leading the industry in initial quality with an average of 90 problems reported per 100 vehicles. According to J.D. Power, this is the first time Europe's figure beat Japan with 113 and 114 issues, respectively. The American brands also averaged 114. Whereas General Motors dominated last year, the segment awards are spread out in 2015. GM, Hyundai, Nissan, and Volkswagen Group are all tied with four models each earning prizes. For more information, you can also see all of the graphs, here. J.D.