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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Kia's regionally inspired concepts converge on Las Vegas [w/poll]

Kia has, over the past couple of weeks, been steadily streaming an array of concept cars it's prepared for SEMA this year. But with the doors now open at the Las Vegas Convention Center, it's now released the full monte – so to speak – including one we hadn't seen before at all. The lineup takes a geographic approach, each representing a different region in this great country of ours, and each is based on a different model in the company's product line. Arguably the most outlandish is the A1A Optima. The sedan has been converted into a four-door convertible, taking its name and inspiration from the coastal highway in Florida. The project was carried out by Lux Motorwerks, which reinforced the Optima's bodywork for the chop job, fitted suicide rear doors, and painted it a bright shade of turquoise. It rides on 20-inch HRE alloys, with an interior trimmed out in cream leather and titanium accents. A coilover suspension drops it down to the tarmac, and a new exhaust system helps with the turbo four's sound. Next up is the PacWest Adventure Sorento, inspired by the Pacific Northwest with a woodsy approach. The Sorento crossover has been customized by LGE-CTS Motorsports with a candy-effect green paint job and matte black trim, tubular bumpers, a raised suspension, off-road tires, a snorkel for fording streams, and a pop-up tent on the roof. They're joined by the Photo Safari Sedona, which is a new addition we hadn't seen until now. The minivan has been thoroughly transformed into a rolling observation point for shutterbugs in the wild. The rear section has been converted into a pickup bed, the seats have been swapped out for deploying buckets to get closer to the action, and the whole thing rides on an air suspension with off-road tires on 17-inch wheels. It's even got an iMac workstation on board for processing photos. In short, it's everything you could want to embark on a photographic adventure in the Northeast – or anywhere else for that matter. Finally there's the Mud Bogger, a Forte Koup inspired by the South. It's jacked up four inches on an off-road suspension, with an open rollback vinyl roof to let in the elements. The bodywork has been painted a deep shade of blue, offset by the white powder-coated roll cage, brush guards, and wheels. And the interior has been stripped out and fitted with Sparco racing seats. Kia has also brought the Ballast Point Sedona back to the show this year.

Kia Soul EV starts production next month amidst modest sales projections

The hamsters in those Kia Soul commercials? Looks like they'll be riding real quiet and quite clean a little sooner than we thought. Kia is now saying it will start production of the 2015 Soul EV next month, and sales will start later this year in the company's home country of South Korea. Additionally, according to Reuters, Kia is keeping sales expectations low, suggesting it should sell about 5,000 Soul EVs a year at a price of around $39,000, though the out-of-pocket costs should be cut in half because of South Korean government subsidies. Kia's taking a somewhat conservative approach to its early sales target as it focuses largely on the US and Europe during its first phase, said Kia spokesman Michael Choo. "We are currently conducting launch feasibility studies for the secondary phase of Soul EV introduction and plan to expand sales to other countries at a later stage," he said. "Hence, we believe the sales volume of the Soul EV will steadily grow following our initial full year of sales." As for the US, Kia spokesman James Hope tells AutoblogGreen that while the company hasn't set a definitive debut date, "we are targeting Q3 of this year." Hope says Kia isn't providing Soul EV sales guidance for the US, so we'll just have to see where the EV chips fall come September or so. Reuters also notes that sister company Hyundai will start selling its own battery-electric vehicle in 2016, a timetable confirmed by Hyundai Senior Vice President Lee Ki-sang. Both Kia and Hyundai are shooting for a South Korean electric-vehicle market that they hope will expand exponentially from a total of just 713 sales last year. The front-wheel-drive Soul EV will have a 81-kilowatt electric motor, and its single-charge range will be about 120 miles. The model was first shown off at the Chicago Auto Show last month, but Autoblog scored an early prototype test drive ahead of the reveal – check out our feature drive report here. Kia Motors shows Soul EV and next-generation hybrid powertrain at Geneva Show (SEOUL) March 4, 2014 -- The new Kia Soul EV made its European debut at the 84th Salon International de l'Automobile in Geneva, Switzerland, today alongside a special technology exhibit of the brand's next-generation hybrid powertrain.