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Kia previews new midsize sedan concept for Geneva

Kia has released a teaser and brief statement about a new concept it'll be bringing to the Geneva Motor Show. Though there's not much to go on, there are a few details to be extrapolated. Firstly, Kia says this is a D-segment model – which is Euro-speak for a midsize sedan. And as far as Kia's concerned, that means the Optima. Considering that the current model is the better part of five years old now, it'll be due for replacement soon, and this could be our first look at the fourth-generation model. What's interesting is that this concept was designed by the company's European design studio in Frankfurt, Germany. (And it does look rather European: in fact if you covered certain parts like the tell-tale tiger-nose grille, and didn't tell us what we were looking at, we might start seeing elements of Jaguar and Skoda in its design.) Which could mean that this is simply the German office's proposal for the Optima's replacement, or that the model line could be split between European and North Ameican models – much like the Cee'd occupies the largely same segment in the Euro market as the Forte does here. Finally the "elegant energy" handle could suggest hybrid or fully electric propulsion, but we'll have to wait a little while long as its debut at the Swiss expo approaches, now just weeks away. ELEGANT ENERGY – KIA TO SHOW NEW CONCEPT CAR AT GENEVA - Concept to be unveiled at the 85th Salon International de l'Automobile in Geneva on 3 March 2015 - D-segment model is the 11th concept car created by Kia's European design studio - The concept has been created as a spacious and versatile accessory to an active lifestyle Kia Motors Europe will exhibit a stylish new concept car at the 85th Salon International de l'Automobile in Geneva on 3 March 2015. This new D-segment model is the 11th concept car created by Kia's European design studio in Frankfurt, Germany. With confident, powerful lines which sweep elegantly from Kia's hallmark 'tiger-nose' grille towards the rear of the vehicle, Kia's new concept car embodies modern design and refined, understated energy. The concept has been created as a spacious and versatile accessory to an active lifestyle, as a purposeful, energetic design study for the style-conscious, and as a sanctuary from the stresses of the modern world. News Source: Kia Geneva Motor Show Kia Concept Cars Sedan 2015 Geneva Motor Show

2015 Kia Soul EV Prototype

Spend a few days chatting with the good people of Seoul about their neighbors to the north, and you'll find a pattern emerges. When they first start talking, South Korea's citizenry speaks openly and ardently about seeking reunification with their North Korean brothers and sisters. Yet once you get beyond casual conversation, you'll find that those hopes and wishes aren't all that they first appear to be. Quite reasonably - and despite everyone's best intentions - there's genuine fear that opening the border with communist North Korea would severely tax South Korea's finances, infrastructure and daily lives. It's almost as if reunification feels like something the general public has to say they want, even if they're really not buying into the reality.
It's kind of like the way American consumers and the media have been crying out for electric and hybrid automobiles, yet when it comes time to vote with their pocketbooks, their hearts just aren't in it. There are potential financial and infrastructure concerns, along with lingering worries about how well EVs will integrate into their daily lives. Today, hybrids and plug-ins make up about three percent of new vehicle sales, and the vast majority of those models are gas-electric models - one in particular. Pure electrics aren't yet even a drop in a very large bucket. It's exactly this uncomfortable dichotomy that rings in our heads as we drive through the traffic in Namyang at the wheel of a 2015 Kia Soul EV prototype.
Of course, one can't blame Kia for developing an electric car - it has California's zero-emissions mandates to meet, regardless of whether the segment's sales suggest there's a sound financial strategy attached. Kia officials we spoke with at this early drive of the company's electrified 'box' car seemed to tacitly acknowledge the Soul EV's difficult business case, but pointed to the company's effort to reduce its CO2 output as part of its reason for being. And besides, their beancounters' industry-wide projection for global EV sales in 2018 is 600,000 units, so there's got to be room to grow, right?

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.