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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

With more power and better mpg, the 2017 Kia Soul Exclaim is one to get.

We got our first look of the turbocharged Kia Soul just over a month ago at the Paris Motor Show in the form of the Soul SX. Because it was the Euro-spec model, we couldn't be sure just how much of it would change for the American market. But now it's abundantly clear that the US-spec Soul Exclaim is the very same car. The understated body modifications, the 201-horsepower turbocharged 1.6-liter engine, and the upgraded interior all make the trip to the States. We do learn a few more details now that the American model has been unveiled. One of the most surprising ones is the gas mileage. Although the Soul Exclaim is by far the most powerful trim in the range, it also yields the best fuel economy. The combined city and highway rating is 28 mpg, which tops the second-highest rated Soul Plus by 1 mpg overall. For reference, the Soul Plus is only offered with a 2.0-liter, 161-horsepower, naturally aspirated four-cylinder and a 6-speed automatic. The 130-horsepower naturally aspirated entry-level Soul only gets 26 mpg, regardless of whether it's equipped with a manual or automatic. This does bring us to a disappointing tidbit about the Kia Soul Exclaim. It's only available with a 7-speed dual-clutch transmission. A spokesperson from Kia told us that the reason for this was to improve fuel economy and get the most performance out of the car. He also mentioned that the take rate for manual transmissions is very low. While we understand the reasoning, we still hoped it would be offered with a clutch pedal, especially since the engine is shared with the Hyundai Veloster Turbo and the Elantra Sport, both of which are available with 6-speed manuals. However, if you don't have to row your own gears, the Soul Exclaim is by far the model to get. It goes the fastest, is the most efficient, looks the best, and has the nicest interior, complete with a 315-watt stereo with subwoofer. Kia hasn't revealed pricing yet, but it's safe to say it will be the most expensive Soul, too. But if you want a Soul and have the means, this is the obvious choice. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Kia Soul now has more turbo and 201 hp

Back in May, Kia revealed in a new hamster commercial that we would be seeing a turbocharged version of the Soul sometime this winter. After months of waiting, we finally get our first look at the Soul Turbo in the form of the European-market Soul SX. Obviously, the most important part of the newly-boosted Soul lies under the hood. There you will find the familiar turbocharged 1.6-liter four-cylinder from the Veloster Turbo and the Elantra Sport. Unsurprisingly, it makes the same 201 horsepower as its corporate cousins. But that's still a healthy 37-horsepower improvement over the naturally aspirated 2.0-liter. The engine is bolted up to a new 7-speed dual clutch transmission. Kia didn't say anything about a manual option, but we certainly hope they'll offer one. The company claims the Soul SX has a 0-62 mph time of 7.8 seconds and a top speed of 124 mph. Aside from the engine, there are subtle exterior and interior tweaks that distinguish this quicker Soul. The front bumper gets a larger, more aggressive grille, and the side sills are slightly wider. The car also receives exclusive 10-spoke, 18-inch wheels, red accents and Soul badge, and a twin-tip exhaust. Inside, the Soul SX has a black cloth and leather interior featuring orange stitching and the obligatory flat-bottomed steering wheel. Kia also revealed that the Soul SX is now available for ordering. However, this is just the European model. We still have yet to see the final US-spec version, but we'll probably see it very soon. Related Video: Featured Gallery 2017 Kia Soul SX: Paris 2016 View 12 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Paris Motor Show Kia Crossover Hatchback Performance 2016 paris motor show kia soul turbo