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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Kia Soul EV will plug into Sky DC fast chargers, EZ-Charge network

As Kia gets ready to introduce its first plug-in vehicle to the US market, the 2015 Soul EV, it is also prepping some infrastructure improvements. The company announced today that it is partnering with Greenlots and ABB on offering Greenlots' Sky Smart Charging DC fast chargers at some West Coast Kia dealerships. Greenlots president Brett Hauser told AutoblogGreen that the program will expand to the East Coast in the future. While we don't yet know all of the monetary details quite yet – Kia says that "pricing structures and incentives" for the new EV will be coming later this month – but it appears that Soul EV buyers will be able to access the EZ-Charge network and there will also be something called a Kia ChargeUp card available. The CHAdeMO-compatible Soul EV is due to arrive in the third quarter of 2014 and the Korean company has high hopes for the car in the US. Take a closer look at the car in this video and read the announcement below. Greenlots is a San Francisco-based company that is trying to make vehicle charging as easy and open as possible. Last year, it helped with the installation of 13 DC fast chargers in the greater Vancouver, BC area. Kia Motors America Selects Greenlots to Provide EV Charging Access and Networking for 2015 Soul EV Rollout Kia to rollout Greenlots' SKY Smart Charging™ platform for seamless charging experience. SAN FRANCISCO – September 2, 2014 – Greenlots, a global provider of open standards-based technology solutions for electric vehicle (EV) networks, is partnering with Kia Motors America (KMA) and ABB, a global leader in power and automation technologies, to offer DC fast-chargers (DCFCs) at select Kia dealerships on the West Coast for the soon-to-launch 2015 Kia Soul EV. The partnership illustrates the increasing role interoperability among EV charging technology networks plays in meeting pricing flexibility demands from automakers and providing a seamless experience for EV owners. Unveiled in February 2014 at the Chicago Auto Show and rolling out in the third quarter of 2014, the Kia Soul EV is the centerpiece of Kia's Clean Mobility program, and bolsters KMA's line of environmentally conscious vehicles offering drivers an alternative to gasoline-powered transportation. The 2015 Soul EV is Kia's first ever all-electric, zero-emissions car to be sold in the U.S. Beginning in the third quarter of 2014, Kia will roll out Greenlots' SKY Smart Charging™ platform to its dealerships in California.

Trump encouraged by talk of 'a level playing field' on trade with South Korea

South Korea is a longstanding American ally, but President Donald Trump has spoken harshly about U.S. trade imbalances and threatened to tear up the bilateral trade pact. "We will do more to remove barriers to reciprocal trade and market access," Trump said, adding that the two leaders had talked about the thorny trade areas of steel and autos. Trump said he was encouraged by South Korea's President Moon Jae-in's assurances that he would seek a level playing field for American workers and businesses, particularly automakers. A joint statement said the two sides had agreed to work together to reduce over supply of basic materials such as steel and non-tariff barriers. It also said Trump had accepted an invitation from Moon to visit South Korea this year. Bonnie Glaser, senior adviser for Asia at the Center for Strategic and International Studies think tank, said it was unwise for Trump to air the trade issue so publicly. "Public complaints by Trump about unfair trade and inadequate defense spending provide opportunities for China and North Korea to drive a wedge between the allies," she said. The U.S. goods trade deficit with South Korea has more than doubled since the U.S.-Korea free trade pact known as KORUS took effect in 2012. The agreement was forecast to boost U.S. exports by $10 billion a year, but in 2016 they were $3 billion lower than in 2011. At the start of Friday's talks, U.S. Commerce Secretary Wilbur Ross said the largest component of the deficit was automotive trade and many non-tariff barriers to U.S. auto exports to South Korea remained. "I think the way to address it is to deal product by product with what we can do to change the export side and what we can do to reduce the bad imports side," he said. Ross said later on Friday that some progress had been made in the talks. The current pact was agreed to despite protests by supporters of Moon, who was then in opposition. But analysts have suggested that given the need to preserve a unified front in the face of a hostile North Korea, there could be compromise on both sides to resolve issues. (By David Brunnstrom and Lisa Lambert. Additional reporting by Fatima Bhojani, Roberta Rampton, Tim Ahmann, David Chance, David Lawder and Eric Beech; Editing by Bill Trott and Andrew Hay) Related Video: Image Credit: Kim Hong-Ji / Reuters Government/Legal Genesis Hyundai Kia trade