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Kia's second Super Bowl commercial lets booth professionals have their revenge

This is more like it, Kia. After last year's highly successful Adriana Lima-infused Super Bowl commercial for the Optima, we weren't that impressed with this year's Super Bowl ad for the new Sorento called Space Babies that Kia showed us earlier in the week. Its second spot for this year's big game, however, gave us a chuckle.
Called Hotbots and starring Miss USA Alyssa Campanella as a futuristic robot, the ad plays out a fantasy that we know for certain has crossed the minds of many booth professionals. These are the attractive set of women and men who plant themselves next to new cars at auto shows. More than just eye candy, they're usually extremely well educated on the product's specs and features. Despite that fact, they have to put up with constant oogling and questions like, "Do you come with the car?" What this T-1000 won't put up with is fingerprints on her shiny new 2014 Kia Forte, and she does something about it. Watch for yourself below.

BMW tops Consumer Reports 2023 Brand Report Card

Feels like we wrote about Consumer Reports' 2022 Brand Report Car and 10 Top Picks a few weeks ago, but it was last April. So the mag is back with a ranked roster of 32 brands and 10 vehicles in four categories for your debating pleasure. Starting with the brands, last year's top three were Subaru, Mazda and BMW. This year, the Munich crew climbed two spots to win the prize thanks to "Superb road test scores and solid results in CR’s reliability and owner satisfaction surveys." Subaru narrowly fell to second, maintaining its four-year run in the top three. Mini, eighth last year, jumped five spots to get the last step on the podium. The rest of the top 10 were Lexus (up one spot from last year), Honda (down one spot from last year), Toyota (up three), Genesis (up 12), Mazda (down six), Audi (down three) and Kia (up eight). The magazine and testing outfit says its Brand Report Card "[reveals] which automakers are producing the most well-performing, safe, and reliable vehicles based on CRÂ’s independent testing and member surveys," and that "Brands that rise to the top tend to have the most consistent performance across their model lineups." Last year's top 10 had six automakers from Japan, three from Germany (giving Mini credit for England), none from the U.S. or South Korea, and five luxury brands. This year's list counts five makes from Japan, two from Germany because Porsche fell out of the top ten, two from South Korea, still none from the U.S., and four luxury brands. Buick again ranked as the best domestic, dropping to 12th after being 11th last year. The big mover was Lincoln, its 10-place jump up to 16th attributed to better reliability from the Corsair and Nautilus. Tesla's improved overall reliability saw it climb six spots to 17th. Dodge climbed one spot to 15th. Jeep got out of the penalty box in last to come second-to-last. Land Rover fell three places into the penalty spot.  CR's top 10 vehicle models The 10 Top Picks list is practically a new list. Only two holdovers made it to 2023, those being the Subaru Forester and Kia Telluride.

Kia introduces sleek Novo Concept at Seoul Motor Show

As you've no doubt noticed, we're deep, deep into coverage of the 2015 New York Auto Show. But despite the glitz and glamor of the Big Apple, our attention is also draw to Asia today, where Kia has introduced the handsome Novo Concept at the 2015 Seoul Motor Show. Powered by a 1.6-liter, turbocharged four-cylinder and with a seven-speed dual-clutch transmission shipping power to the front wheels, the Novo's powertrain is not unlike what we saw yesterday in the 2016 Optima. Of course, that's the extent of the technical details, as the Novo is far more of a design exercise than a tech demonstrator. Taking its name from the Latin for "to make new," the Novo was designed by Kia's team in Namyang, South Korea. Billed as a four-door coupe – as is the trend nowadays – the Novo rides on a version of the company's C-segment platform, giving some idea of its size. Kia's hallmark "tiger nose" grille is flanked by laser headlights, and is the most obvious tie-in to the brand's current design language, while other elements, like its fastback profile and pillar-less greenhouse are add some spice to the visuals. Those compact rear doors are hinged at the rear. Meanwhile, a vertical side grille, reminiscent of the early Jaguar XF, meets a strong shoulder line that extends from the headlights and terminates in the middle of the rear door. Kia has released a spate of images of the new car, which accompanies the company's design-oriented press release. Head down and take a look. Related Video: KIA NOVO FASTBACK CONCEPT PREMIERED AT SEOUL MOTOR SHOW Coupe style for Kia's latest concept Minimalist interior with high-tech features 1.6 litre turbo GDi engine and seven-speed DCT Delivering a bold and exciting, coupe style with a driver-focused cabin, Kia's latest concept car, the Novo, has been unveiled at the 2015 Seoul Motor Show. Giving clear hints at future Kia styling and strategy the Kia Novo is aimed at modern urbanites with stressful jobs and frantic schedules. Interpreted by Kia's designers, the name 'Novo' represents the concept of making something new and fresh. Taking its name from the Latin 'novatus' the Kia Novo concept establishes a calming, focused environment in which drivers can refresh and rejuvenate as they transition from one life commitment to the next. Fittingly, 'novatus' also provides the origin of the English word, 'innovation', which the Novo concept brings to life with thoroughly innovative styling and high-tech interior features.