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How the Koreans are cracking the luxury market

South Korea's two largest automotive brands are no longer the same companies they were when they first entered the world stage.
Anyone who visits Seoul after a few years absence is likely going to be in for a shock. What was, not that long ago, a decidedly third-world city is today a thriving, sprawling metropolis increasingly on a par with the world's most modern cities.

Next-gen Kia Sportage teased in sketches

Kia is providing an early peek at the fourth-gen Sportage ahead of the crossover's debut at the 2015 Frankfurt Motor Show on September 15. The latest design comes from Kia's European design center, which is also located in Frankfurt. While sketches like this can often embellish the details, everything here appears largely in line with previous spy shots. Up front, the latest Sportage wears a low-slung grille with the complicated shape of its brand sibling, but the new swept-back LED headlights along the hood are the major change. At least in these sketches, they give the CUV a very stylish shape. The roof arches back to give a coupe-like silhouette, and glass appears to hide the B-pillar for an airy look. At the rear, LED taillights stretch all the way across the hatch. The automaker promises the "most refined high-quality cabin yet" in the release of these sketches, and it looks like an uncluttered place to be. We look forward to seeing how Kia's designers translate these details from ink to metal in Germany. Related Video: DYNAMIC ENERGY: THE NEXT-GENERATION KIA SPORTAGE Frankfurt unveil of all-new Sportage Dynamic new styling Most refined high-quality cabin yet Kia Motors will reveal its all-new Kia Sportage for the first time globally on 15 September, at the 2015 Frankfurt International Motor Show. Entering its fourth-generation, the all-new Sportage features a bold, progressive design, which exudes power and agility from every angle. The dynamic compact SUV styling creates visual harmony out of the tension between bold, precise feature lines and dramatically-sculptured bodywork. Inside, the all-new Sportage marries simple, modern style with rich material quality for Kia's most refined, highest-quality cabin to date. With the design of the new model led by the brand's European design centre – located in Frankfurt – the all-new Sportage represents the future face of Kia.

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.