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Hyundai, Kia want to improve fuel economy by 25 percent

Hyundai and sister company Kia are giving themselves a little bit of time to make up a lot of ground in the fight for better fuel economy. We wonder if a recent multi-million fine might have something to do with this public target. The connected South Korean companies are vowing to increase their fleetwide fuel economy by 25 percent by 2020, Reuters reports. This will be done by further advancing their powertrains, looking at other ways to reduce weight, upgrading diesel engines and improving transmissions. That will all take money, but Kia and Hyundai will have $300 million less to invest thanks to a recent fine of more than $300 million from the US Environmental Protection Agency (EPA), the Department of Justice and the California Air Resources Board (CARB) for incorrect fuel economy numbers on around 1.2 million vehicles from the 2011-2013 model years. The civil penalties – $100 million of the total – are the largest in EPA history. In late 2012, Hyundai and Kia admitted to overstating the fuel economy of a number of models and said they'd change the official MPG figures and compensate owners. Hyundai spokesman Chris Hosford confirmed to AutoblogGreen that the company set the dramatic fuel-economy improvement targets. In the US, where Hyundai and Kia are operated as separate entities, Hyundai "remains committed to meeting the CAFE (Corporate Average Fuel Economy) requirements that have been set out by the US government," Hosford said The EPA recently released a report on fuel-economy and put Hyundai fourth in overall fleetwide fuel economy in the US among vehicle makers for the 2014 model year. The top three were Mazda, Honda and Subaru.

Kia Soul EV priced at $33,700*, leases start at $249/month

Kia must have thought VW was aiming a little high when the German automaker priced its upcoming electric vehicle for the US market. Kia has just announced that the price for its new Soul EV will be $33,700 (before any tax incentives) when it comes to the US later this year. That's well above the base model Nissan Leaf, which starts at $28,980, but a few thousand dollars below the Volkswagen e-Golf, which starts at $35,445. The upper end Plus model starts at $35,700. The Soul EV will come in two trim levels, with the upper end Plus model starting at $35,700. The extra $2,000 will get you leather-trimmed heated and ventilated seats, fog lamps and power folding mirrors. As any EV driver in a cold climate will tell you, heated seats can do a lot for your body comfort when electrons count. Every Soul EV will have an onboard 6.6-kW charger, a nav system, a rear camera and Kia's UVO EV Services connection (with app) – as well as Kia's $800 destination charge. There are a few more details in the press release below. The Soul also has something that its competitors don't: an official range of 93 miles thanks to a 27-kWh lithium ion battery pack. The Leaf sits pretty at 84 miles while the e-Golf has not yet been officially rated. For those more interested in leasing than buying, the cost will be $249 per month with $1,999 down for the base model. Kia will announce more lease details closer to launch this fall. By the way, the Soul EV will be "initially available in certain California markets only with limited availability," so only some of you will have the option to get one from the start. Kia has said that the Soul EV will be available in other states –Oregon, New York, New Jersey and Maryland – as well, so expect announcements on that front at some point. 2015 KIA SOUL EV PRICING ANNOUNCED Starting MSRP of $33,700(1)(not including federal tax rebate of $7,500) with an expected introductory lease price(2) of $249 per month makes all-new Soul EV a compelling offer for eco-conscious buyers The 2015 Soul EV is Kia's first mass-market, all-electric, zero-emissions car and the centerpiece of the brand's Clean Mobility program Fully electrified variant retains Soul's funky design while delivering best-in-class(3) EPA-estimated driving range of 93 miles(4) IRVINE, Calif., September 11, 2014 – Kia Motors America (KMA) today announced pricing for the all-electric version of its hugely popular urban passenger vehicle, the Kia Soul.

LeBron James ad claims $10M fan bet proving he drives K900

As one of the nation's most famous and top paid professional athletes, LeBron James' Kia K900 sponsorship has always left us suspicious to its sincerity. The basketball player could buy any other vehicle in the world but claimed to be a fan of Kia's rear-wheel drive sedan even before he signed up as the brand's pitchman. While no weirder than many other NBA auto ads, the idea is still hard to believe. The company now wants to challenge the cynics with a three-commercial campaign called The Truth that stars King James responding to actual tweets about him driving the K900. The first commercial titled Ten Mil (above) starts with James checking Twitter and finding a skeptic that bets $10 million that the player doesn't drive the K900 to games. Since that's not the case, James confirms that a wager on social media is a binding contract and hops in the Kia with an armored car following him to go pick up the cash. However, the spot misses the mark slightly because we still only have James' word that he really takes the Kia to games Once the spots start airing, you can bet Cleveland fans start keeping an eye on how the player arrives to Quicken Loans Arena. It better be in the K900 for this campaign to work. LEBRON JAMES TELLS "THE TRUTH" ABOUT DRIVING HIS KIA K900 LUXURY SEDAN 11-Time NBA All-Star Responds To Real Tweets in New Ad Campaign First of three spots from "The Truth" campaign will begin airing on TV tonight and can be viewed at Kia.com and YouTube.com/Kia Multiplatform campaign will run through the remainder of basketball season and includes television, digital and social media elements IRVINE, Calif., December 3, 2015 – Last year, when LeBron James Tweeted "Rolling around in my K900. Love this car!!" and later stated he was a K900 driver before becoming Kia Motors' luxury ambassador, naysayers took to social media to question the validity of his claims. Now, with sales of Kia's rear-drive luxury sedan up considerably over 2014 levels, the 11-time NBA All-Star and avid car collector is tackling that skepticism head-on to prove the K900 is in fact "Fit For A King" in a new ad campaign from Kia Motors America (KMA).