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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

Kia reveals updated 2016 Rio hatchback and sedan [w/videos]

Kia makes vehicles of all different shapes and sizes (or many shapes and sizes, in any event), and the smallest of them all... well, that'd be the Picanto, but that's not sold here. The smallest Kia we get Stateside is the Rio, and it's just been updated for the 2016 model year and revealed here in Chicago. An update on the existing version rather than an all-new model, the new 2016 Kia Rio actually debuted in hatchback form at the Paris Motor Show a few months back. But this is the first time we're seeing the US model, where it's being showcased alongside its betrunked stablemate, the Rio sedan. Both bodystyles benefit from updated styling at both ends with new grilles and new lights front and rear. There are also some new paint options, and the interior has been updated with more high-density foam, higher-quality materials and revised trim. In addition to the choice of bodystyle, the Rio can also be ordered in three trim levels with varying levels of equipment, but they're all powered by the same 1.6-liter inline-four with 138 horsepower and 123 pound-feet of torque. They're mated to a six-speed transmission in either manual or automatic forms, though the stick has been discontinued on the five-door hatch. 2016 RIO 5-DOOR DEBUTS AT CHICAGO AUTO SHOW The new year brings refreshing enhancements to Kia's entry-level sedan and hatch at the 2015 Chicago Auto Show - New front and rear valances add visual width and sporty attitude; two new exterior colors added - Interior enhancements include upgraded UVO eServices1 technology and a more premium look and feel CHICAGO, Feb. 12, 2015 – Chicago's gleaming skyline and indie rock music were the backdrops today as Kia Motors America (KMA) pulled the wraps off the 2016 Rio Sedan at the Chicago Auto Show. Making its global debut alongside the previously introduced Rio 5-Door (Paris, 2014), these two modern and dynamic subcompacts are the entry points into KMA's ever-expanding lineup of award-winning cars and CUVs. Refreshed inside and out for the 2016 model year, the pair offer sporty European design cues and generous interior accommodations while providing fuel efficiency. Both Sedan and 5-Door are expected to go on sale in the first quarter. "The Rio signifies everything the Kia brand has evolved into since coming to the U.S. market more than 20 years ago," said Orth Hedrick, vice president of product planning. "And like the brand, the Rio has grown up as it enters the 2016 model year.

Foreign automakers pay from $38 to $65 per hour to non-union workers

As leaders for the United Auto Workers gather in Detroit for their Special Convention on Collective Bargaining to work out the negotiating stance for this year's new labor agreements with the Detroit 3 automakers, what they most want to do is figure out how to eliminate the two-tier wage scale. However, the lower Tier 2 wage has allowed the domestic automakers to reduce their labor costs, hire more workers, and compete better with their import competition. As it stands, per-hour labor rates including benefits are $58 at General Motors, $57 at Ford, and $48 at Fiat-Chrysler – a reflection of FCA's much greater number of Tier 2 workers. The Center for Automotive Research released a study of labor rates (including benefits) that put numbers to what the imports pay: Mercedes-Benz pays the most, at an average of $65 per hour, Volkswagen pays the least, at $38 per hour, and BMW is just a hair above that at $39 per hour. Among the Detroit competitors, Honda workers earn an average of $49 per hour, at Toyota it's $48 per hour, Nissan is $42 per hour, and Hyundai-Kia pays $41 per hour. The lower import wages are aided by their greater use of temporary workers compared to the domestics. Automotive News says the ten-dollar gap between those foreign camakers and the domestics turns out to about an extra $250 per car in labor, which adds up quickly when you're pumping out many millions of cars. That $250-per-car number is one that, come negotiating time, the Detroit 3 will want to reduce, as the UAW is trying to raise both Tier 1 and Tier 2 wages. Another wrinkle is that the domestic carmakers are considering the wide adoption of a third wage level lower than Tier 2. Some workers who do minor tasks like assembling parts trays kits and battery packs already make less than Tier 2, but the UAW will be quite wary about cementing yet another wage scale at the bottom of the system while it's trying to fight a bigger battle at the top. News Source: Automotive News - sub. req., BloombergImage Credit: AP Photo/Erik Schelzig Earnings/Financials UAW/Unions BMW Chevrolet Fiat Ford GM Honda Hyundai Kia Mercedes-Benz Nissan Toyota Volkswagen labor wages collective bargaining labor costs