2011 Kia Sorento Lx on 2040-cars

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Kia previews its Super Bowl baby commercial, far cry from Adriana Lima

We're going to go ahead and give Kia the benefit of the doubt - the automaker brought us a bathing-suit-clad Adriana Lima in its Super Bowl spot from last year. That kind of thing doesn't go unappreciated.
But, if we're really honest, and judging solely on the "teaser" video below, the space suit-wearing, baby-star from Kia's commercial this year is really creeping us out.
In any event, the Kia ad (sorry, "mini-movie") called Space Babies will be set on the distant planet of "Babylandia," and will attempt to present some kind of lie about where babies come from in the ultimate service of selling the 2014 Kia Sorento. Don't let the panda, dog, pig, giraffe, rhino and unholy baby stare make you take your eye off the ball, folks - there's a car on sale here.

Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Kia previews off-road Sorento for SEMA

Kia hasn't told us much about what it has in store for us at SEMA this year. But it is giving us a glimpse of what's to come in this latest teaser video. The short clip provides a sneak peek at the PacWet Adventure Sorento, an evidently rough-and-tumble take on the Korean automaker's midsize sport utility vehicle. Just what's going into it remains to be seen, but we can already see part of the package. There's a new tubular and sheetmetal front bumper, a snorkel intake, roof rack, winch, auxiliary lighting, knobby tires, and a Kermit-green paint job. We'd expect some sort of jacked-up suspension, too, considering this custom is for the aftermarket-obsessed crowd at SEMA. Given the brief statements Kia has issued to date, it would appear that the Sortento is just one of a variety of vehicles the company is preparing for the Vegas tuner expo. Each is poised to represent a different American region, and we're looking forward to seeing how the others take shape, as well. Related Video: 10/23/15 2015 SEMA PACWEST ADVENTURE SORENTO TEASER As Kia heads to SEMA 2015 to celebrate the American Road, here's a taste of the PacWest Adventure Sorento, a tough, off-road utility vehicle equipped with custom suspension, snorkel intake system and a paint scheme inspired by the lush forests of the region. ### 10/20/15 Kia Teases SEMA 2015 Kia is headed to this year's SEMA show to celebrate America's love for the open road and the diverse car cultures spanning the many regions of this country. Enjoy this high-speed coast-to-coast tour to whet your appetite for what we will unveil November 3rd in Las Vegas. More to come. #KiaWanderlust