2011 Kia Sorento 2wd 4dr I4 2wd on 2040-cars

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LeBron James ad claims $10M fan bet proving he drives K900

As one of the nation's most famous and top paid professional athletes, LeBron James' Kia K900 sponsorship has always left us suspicious to its sincerity. The basketball player could buy any other vehicle in the world but claimed to be a fan of Kia's rear-wheel drive sedan even before he signed up as the brand's pitchman. While no weirder than many other NBA auto ads, the idea is still hard to believe. The company now wants to challenge the cynics with a three-commercial campaign called The Truth that stars King James responding to actual tweets about him driving the K900. The first commercial titled Ten Mil (above) starts with James checking Twitter and finding a skeptic that bets $10 million that the player doesn't drive the K900 to games. Since that's not the case, James confirms that a wager on social media is a binding contract and hops in the Kia with an armored car following him to go pick up the cash. However, the spot misses the mark slightly because we still only have James' word that he really takes the Kia to games Once the spots start airing, you can bet Cleveland fans start keeping an eye on how the player arrives to Quicken Loans Arena. It better be in the K900 for this campaign to work. LEBRON JAMES TELLS "THE TRUTH" ABOUT DRIVING HIS KIA K900 LUXURY SEDAN 11-Time NBA All-Star Responds To Real Tweets in New Ad Campaign First of three spots from "The Truth" campaign will begin airing on TV tonight and can be viewed at Kia.com and YouTube.com/Kia Multiplatform campaign will run through the remainder of basketball season and includes television, digital and social media elements IRVINE, Calif., December 3, 2015 – Last year, when LeBron James Tweeted "Rolling around in my K900. Love this car!!" and later stated he was a K900 driver before becoming Kia Motors' luxury ambassador, naysayers took to social media to question the validity of his claims. Now, with sales of Kia's rear-drive luxury sedan up considerably over 2014 levels, the 11-time NBA All-Star and avid car collector is tackling that skepticism head-on to prove the K900 is in fact "Fit For A King" in a new ad campaign from Kia Motors America (KMA).

Kia teases Cross GT concept for Chicago debut

Kia is headed to the Chicago Auto Show with a new concept. Details are scarce on the Cross GT at the moment, but we know the machine was penned as a luxury crossover. Larger than the current Sorento, we would wager there's three rows of seating on board. And while it's unclear whether or not Kia plans to bring something similar to market, we like what we see in the shadowy teaser above. The Cross GT seems to wear the company's "tiger nose" styling well, and the familiar D-pillar upkick ties the machine in nicely with the rest of the company's people-movers.
The 2013 Chicago Auto Show kicks off on February 7th, and should feature a number of interesting reveals. Those include the upcoming Toyota Tundra and what could be a special version of the Dodge Dart. Stay tuned for our live coverage on the show floor.

Kia's regionally inspired concepts converge on Las Vegas [w/poll]

Kia has, over the past couple of weeks, been steadily streaming an array of concept cars it's prepared for SEMA this year. But with the doors now open at the Las Vegas Convention Center, it's now released the full monte – so to speak – including one we hadn't seen before at all. The lineup takes a geographic approach, each representing a different region in this great country of ours, and each is based on a different model in the company's product line. Arguably the most outlandish is the A1A Optima. The sedan has been converted into a four-door convertible, taking its name and inspiration from the coastal highway in Florida. The project was carried out by Lux Motorwerks, which reinforced the Optima's bodywork for the chop job, fitted suicide rear doors, and painted it a bright shade of turquoise. It rides on 20-inch HRE alloys, with an interior trimmed out in cream leather and titanium accents. A coilover suspension drops it down to the tarmac, and a new exhaust system helps with the turbo four's sound. Next up is the PacWest Adventure Sorento, inspired by the Pacific Northwest with a woodsy approach. The Sorento crossover has been customized by LGE-CTS Motorsports with a candy-effect green paint job and matte black trim, tubular bumpers, a raised suspension, off-road tires, a snorkel for fording streams, and a pop-up tent on the roof. They're joined by the Photo Safari Sedona, which is a new addition we hadn't seen until now. The minivan has been thoroughly transformed into a rolling observation point for shutterbugs in the wild. The rear section has been converted into a pickup bed, the seats have been swapped out for deploying buckets to get closer to the action, and the whole thing rides on an air suspension with off-road tires on 17-inch wheels. It's even got an iMac workstation on board for processing photos. In short, it's everything you could want to embark on a photographic adventure in the Northeast – or anywhere else for that matter. Finally there's the Mud Bogger, a Forte Koup inspired by the South. It's jacked up four inches on an off-road suspension, with an open rollback vinyl roof to let in the elements. The bodywork has been painted a deep shade of blue, offset by the white powder-coated roll cage, brush guards, and wheels. And the interior has been stripped out and fitted with Sparco racing seats. Kia has also brought the Ballast Point Sedona back to the show this year.