2008 Kia Sorennto Ex Suv on 2040-cars

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Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

Kia Rio hatchback facelift in Europe brings lots of new tech

Earlier this year, Kia put a fleet of Rio hatchback prototypes on the road in Europe wearing near full-body camouflage, which was a lot of secrecy for what was expected to be a minor facelift. The South Korean automaker has revealed the final product in Europe with an unforeseen bounty of changes to increase efficiency and bolster technology. The cosmetic formula doesn't deviate much, a narrower tiger grille sitting over a thicker bumper with reshaped fog light housings. At the corners, all Rios will come with full LED lighting. The color palette grows with the addition of Perennial Grey and Sporty Blue, the latter hue seeping into the cabin with a blue color pack that brightens up the dashboard, seat bolsters, arm rests, and contrast stitching. The GT-Line goes monochrome with a black interior offset by white piping and stitching, and a carbon-fiber-effect dashboard. Every model comes with a height-adjustable driver's seat, which is an optional upgrade for the passenger's seat. New 16-inch, eight-spoke wheels will also be available. Under the hood, Kia debuts an EcoDynamics+ powertrain with new 1.0-liter Smartstream mild hybrid gas engines in two outputs that replace the 1.0-liter Kappa engines. The Rio marks Kia's first application of a 48-volt mild hybrid system, the belt-driven integrated starter generator programmed to extend its shutdown time to increase fuel economy. The 99- and 118-horsepower outputs match the previous engines, but in the 118-hp version torque rises from 127 pound-feet to 148. Both mills will offer three drive modes, Normal, Eco, and Sport. Squeezing out more efficiency for buyers who stick with the standard manual transmissions, Kia engineers developed a clutch-by-wire. Instead of a mechanical linkage, electronics control the clutch actuation. Combined with an update to make the engine start/stop system dependent on pressing the brake and the clutch instead of just the clutch, manual-equipped Rios expand the time the engine is shut off when coasting to a stop. The other two engines in the lineup will be new versions of the 1.0-liter with 99 hp that will come with a six-speed manual transmission as standard instead of the five-speeder, and naturally-aspirated 1.2-liter with 83-hp. A seven-speed dual-clutch transmission will be optional.  Inside, the dash cluster fits a 4.2-info screen with higher resolution.

Hyundai Motor heir Euisun Chung takes over from father after 20 years in waiting

SEOUL — Hyundai Motor Group appointed Euisun Chung as group chairman on Wednesday, cementing his succession from his octogenarian father in a move likely to give impetus to the world's fifth-largest automaker's push into electric vehicles and flying cars. In the first generational handover at the South Korean automobile giant in 20 years, Chung, 49, said he hoped to lead change at South Korea's second-biggest conglomerate as it battles to stay ahead of the pack in a time of rapid technological innovation in the global auto industry. "Carrying on their bold and innovative legacies, I feel privileged, yet also a sense of great responsibility for opening a new chapter of Hyundai Motor Group," Chung said in his inauguration speech to employees. Chung identified autonomous driving, electrification, hydrogen fuel cell, robotics and Urban Air Mobility (UAM) — industry jargon for flying cars — as his initiatives for the future. Hyundai Motor shares were trading up 0.3% after rising as much as 2.5% after the appointment, while the wider market was down 0.6%. Kia Motors and Hyundai Mobis fell 1.6% and 1.1%, respectively.   Legacies Hyundai Motor Group earlier on Wednesday said Chung had been promoted to chairman from executive vice chairman, replacing his father, Mong-Koo Chung, who was made honorary chairman. Key affiliates of Hyundai Motor Group, including Hyundai Motor, endorsed his inauguration unanimously. The appointment makes Chung the latest third-generation leader to take over one of South Korea's family-led conglomerates, which have been credited with lifting the war-stricken country out of poverty since the 1950s. His father took the wheel of the group in 2000 and transformed the company, once mocked for poor vehicle quality, into the world's No.5 automaker. The 82-year-old has been stepping back from frontline operations in recent years, and gave up his board seat in Hyundai Motor earlier this year. Euisun Chung has played an increasingly visible leadership role since September 2018 when he was promoted to executive vice chairman. Hyundai Motor Group invested $1.6 billion in a self-driving technology joint venture with U.S. Aptiv, forged a partnership with Uber on electric air taxis and invested in ride-hailing firm Grab. In July, Chung set a goal to win more than 10% of the global market for battery EVs by 2025.